Touted as Indonesia’s biggest e-commerce speciality coffee supplier, Otten Coffee is gearing up to be a key player in the region’s gourmet coffee arena.
Why
Limited coffee products online
Greater variety of coffee products could be offered online directly to consumers.
Third-wave coffee culture
Consumers are more sophisticated and want to learn the art of making speciality coffee.
Market
IDR 11.9 trillion
Projected coffee sales in Indonesia by 2020, fueled by growing wealth and popular culture trends.
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