Citizen journalism is hot, but where’s the money? Panda iMedia helps talented “we media” creators to market and monetize their content, even investing in them.
Why
China loves we media
That has produced “content entrepreneurship”, e.g., vlogger Papi Jiang, who scored nearly US$2 million investment.
Limited skillsets
Most we media creators don’t know how to monetize their content or run a business.
Lack of resources
New or emerging we media creators lack presence, resources to compete with large brands.
Market
RMB 1.5 billion
VC financing raised by 105 we media startups in January 2015–August 2016. A robust mobile-internet and content-sharing infrastructure is boosting we media's popularity in China.
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