INNOVATION AT YOUR FINGERTIPS
Updated: 07/2018
Pear Video
China / Beijing , China
Pitch
Boasting the world’s largest network of videographers, Pear Video produces 1,500 short videos each day and attracts over 1 billion daily views.
Why
Traditional media losing popularity
More people now consume media on smartphones; television ratings have dropped.
Lowbrow online video content
Many low-quality user-generated mini videos are published online without being verified, censored and edited.
Market
RMB 5.73 billion
In 2017, China’s short video market was valued at RMB 5.73 billion. The market is projected to be worth over RMB 30 billion by 2020.
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