INNOVATION AT YOUR FINGERTIPS
Updated: 07/2018
Pinduoduo
China / Shanghai , China
Pitch
China’s second largest e-commerce platform after Alibaba, Pinduoduo gained 300 million users through social e-commerce in just three years.
Why
Low cost products wanted
Chinese people who live in remote areas hunger for cheaper merchandise.
Searching for shopping advice
Many new netizens rely on social media recommendations to find good deals online.
Supply surplus
Many Chinese factories need more buyers to relieve them of their overstock.
Market
1.4 billion
Current population of China: Pinduoduo considers all Chinese people its potential customers.
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