Transparent fees, zero wait time with this app that connects users directly with hairdressers, not salons. Ratings enable informed choices, spur hairdressers to become competitive.
Why
Hairdressers at the core
A good haircut is critically dependent on the stylist, rather than the salon.
Off-putting salon practices
Chinese salons often push VIP memberships, which can interfere in customer-stylist relations and repel customers.
High operating, marketing costs
Even with good hairdressers, some salons can’t afford the high costs of rents and publicity.
Market
29 million
Number of users of online-to-offline beauty services in China in 2016, seen to rise to 124 million by 2018. Hairdressing comprises about 60% of the beauty industry.
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