Ousting cram schools with technology, this on-demand tutor app lets tutors get more competitive and better paid. Students gain market transparency, convenience, without paying more.
Why
Competitive academic environment
Nearly 20 million students take highly competitive entrance exams (gaokao and zhongkao) yearly in China.
Rise of individualized education
Chinese parents spend heavily on their single child’s education, increasingly sending them to private tutors.
Information asymmetry
Parents are often hustled by tuition centers and don’t know a tutor’s true teaching ability.
Market
RMB 509.6 billion
Projected size of China’s K-12 (primary and secondary) education tutoring market in 2020, versus RMB 188 billion in 2015.
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