Stimulating and prize-winning scientific and mostly educational toys, designed by scientists, with an exceptional variety of 500 products to choose from for all budgets.
Why
Limited science education, exposure
Primary schools offering a generalist education, lack time and expertise to deliver effective science lessons.
Toy safety a concern
Major toy-manufacturing countries lack adequate regulation and compliance on toy safety.
High-quality toys expensive
Most toys of high production and educational quality have a high price tag.
Market
$139 billion
The predicted size of the global toy market by 2025, including only non-digital or traditional toys and games.
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