This e-commerce solutions app within WeChat lets individuals and small businesses create e-stores in the social network for free, helping them monetize their content.
Why
Need for content monetization
More We-Media content creators are turning to content-based e-commerce, especially since 2017.
Lack of trust
Sellers can now market products in an officially endorsed “e-marketplace”, increasing users’ trust in them.
WeChat mini program push
Tencent has had over 170 million monthly users of its mini programs since their launch.
Market
$1.15 trillion
China e-commerce sales in 2017 reached RMB 7.18 trillion, up 32% yoy, led by rural spending. Overall retail sales totaled RMB 36.63 trillion, contributing 58.8% to GDP growth.
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