Pioneer in Chinese movie-marketing through apps and social media, Shuimu helps film studios harness the Internet, as well as runs moviegoing social/dating app Peinikan.
Why
High marketing costs
Publicity, especially ads on TV, can make up to 70% of a movie’s gross costs.
Awkward watching movies alone
Many people think it’s weird to go to the movies alone.
Market
RMB 3.8 billion
Size of China’s movie marketing market in 2015. Over 70% of high-grossing Chinese movies in 2015 had partnered with third-party marketing companies.
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