Besides farming strawberries in a tropical climate, Singapore-based Singrow plans to add more crops and a regional e-supermarket to offer consumers more locally grown produce.
Why
Imported strawberries are pricey
Logistics costs may contribute to more than half of imported strawberries’ pricing.
Imported strawberries are sour
Imported strawberries are usually harvested prematurely, have less sugar and thus taste sour.
Dependency on imported food
Singapore depends greatly on imported strawberries among other fruit and vegetables, risking unstable supply.
Market
£790m
US sales of food crops from vertical farms in 2019, up 50% from 2014 (USDA), while investments in global indoor farms totaled $394m in 2020 (AgFunder).
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