So-Young finds, evaluates and books medical aesthetic services for users, connecting them to the most reliable service providers in an opaque, high-risk market.
Why
K-pop influence, selfie culture
Influenced by K-pop beauty standards, most cosmetic surgery customers in China are under 35.
Looks matter in hiring
Job seekers in China are often required to attach their photo in applications, risking discrimination.
Lack of reliable information
With 50,000–100,000 unlicensed beauty salons performing surgeries in China, safety is an issue.
Market
RMB 360.1 billion
Predicted size of the medical aesthetic service market in 2023. China is poised to become the largest market in the world by 2021.
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