Sonicboom's data-over-sound technology allows transmission and acquisition of data to and from smart mobile devices without internet connectivity, helping retail-space operators understand consumer behavior.
Why
Unstable internet connectivity
Internet connectivity isn't always available or reliable, so alternative mediums would help data transmission.
Smartphones enable data-tracking
Almost one-third of Indonesians use smartphones and e-payments, enabling building thorough profiles of spending habits
Privacy issues
Existing apps and technologies often spark privacy concerns in their handling of individuals' personal data.
Market
$3.2bn
Forecast value of the global in-store analytics market by 2023, based on 23.5% CAGR from $1.1bn in 2018: ResearchandMarkets
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