INNOVATION AT YOUR FINGERTIPS
Updated: 01/2019
TADO
Indonesia / Jakarta , Indonesia
Pitch
TADO is focusing on creating quality, interactive media to shore up its dwindling Q&A platform user base and attract new funding.
Why
Influencer interactions strengthen brands
Direct communication between influencers and followers help build trust and positivity towards represented brands.
Popularity of interactive media
Viewers seek new media experiences, valuing customized stories and opportunities to connect with story characters.
Market
143.26 million
Estimated number of Internet users in Indonesia, half of whom own smartphones.
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