Aimed at new generation farmers, Tiantian Xuenong is the first company in China to bring the pay-for-knowledge model to the agriculture industry.
Why
Inefficient agricultural practices
China's agricultural production efficiency is 64% of the world average due to lack of expertise.
Shortage of agri-technicians
China has one agricultural technician for every 10,000 residents; developed countries have 30–40.
Tech-savvy farmers
34% of Chinese farmers use internet.
Market
RMB 200–300 billion
Estimated value of current agricultural education market. The number includes the cost of training for medium and large farmers, agricultural technicians and students majoring in agriculture.
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