INNOVATION AT YOUR FINGERTIPS
Updated: 06/2021
Tokopedia
Indonesia / Jakarta , Indonesia
Pitch
Indonesia’s top C2C marketplace with 100m monthly active users, Tokopedia is joining forces with Gojek to beat regional rival Shopee.
Why
Fragmented online marketplace
Many SMEs use a variety of social media and online forums to sell their products.
Lack of e-commerce expertise
About 36% of Indonesia’s 58m SMEs still sell their products and services offline.
Underdeveloped business sectors
Untapped markets due to limited banking and credit services outside urban areas.
Market
$40.1bn
Gross merchandise value (GMV) of Indonesia e-commerce transactions throughout 2020 according to Momentum Asia. The GMV grew by 90% from 2019.
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