AI-powered WOOM fertility app has +1m users, helped 60,000+ women conceive while providing medical advice and a vast social network; set for rapid expansion.
Why
Decreasing fertility levels
More women are having difficulties trying to become pregnant due to modern hectic lifestyles.
Lack of fertility awareness
Many women don’t understand how fertility cycles work, unable to optimize conception times.
Untapped femtech sectors
New business niches created, rising demand for female-orientated health and wellness platforms.
Market
$48.5bn
Forecast global femtech market value by 2025 based on 16% CAGR from 2019, driven by rising infectious and chronic diseases amid unhealthy lifestyle and diet: Global Market Insights
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