Combining recipes, cooking tips and e-commerce, Xiachufang attracts food lovers with its tried-and-tested recipes, passionate discussions, mouth-watering food porn, and high-end kitchen gadgets and products.
Why
Home cooking gaining popularity
Consumers are increasingly concerned about food quality, hygiene and nutrition.
Foodie culture
Home cooking is important in China: over 80% would avoid buying homes without a kitchen.
Hectic urban life
Working adults in Chinese cities are often too busy to plan different menus every day.
Market
RMB 236.6 billion
China’s fresh food e-commerce market forecast for 2018, after posting 82% and 70% growth in 2016 and 2017, respectively.
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