INNOVATION AT YOUR FINGERTIPS
Updated: 04/2021
Ximalaya
China / Shanghai , China
Pitch
A multi-themed online audio platform that saw 250m MAUs in 2020 spending 1,564.3bn minutes, nearly 75% of total listening time
Why
No time to read
China’s users want to use their fragmented time slots to quickly gain new knowledge
Low-quality audio content
People want a streaming platform with views and knowledge shared by credible subject matter experts
Content creators need income
Grassroots subject matter experts need a large audience willing to pay for high-quality audio content
Market
RMB 120bn
Forecast value of China’s audio content market by 2025, growing from RMB 13.1bn in 2020 at a CAGR of 55.8%: China Insights Consultancy
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