INNOVATION AT YOUR FINGERTIPS
Updated: 09/2019
Xrush
China / Chongqing , China
Pitch
Xrush's gadget can turn a regular toothbrush to a smart one, teaching kids to brush their teeth correctly and have fun while doing it.
Why
Kids dislike brushing teeth
Many kids, especially those aged 3–7, do not like to brush their teeth.
Incorrect brushing techniques
Many kids have poor brushing techniques and parents cannot supervise them all the time .
Market
RMB 35bn
Projected value of China's oral cleansing product market by 2023, from RMB 24bn in 2018.
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Bright Ideas
Xrush makes brushing fun for kids with "smart toothbrushes"
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