Streaming professional recordings of indie concerts in China, Yemalive app lets music-lovers enjoy performances at lower prices, anytime, anywhere. Musicians get another income source too.
Why
Demand for live music
58% of consumers from tier-1 cities in China go to live music performances.
Neglected indie musicians
China’s larger, comprehensive music platforms mainly promote mainstream music while indie musicians are neglected.
Market
RMB 2.54 billion
Revenue of China’s online music streaming in the first half of 2016, with concert streaming the second-fastest growing segment.
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