INNOVATION AT YOUR FINGERTIPS
Updated: 07/2018
Zailouxia
China / Beijing , China
Pitch
Zailouxia, which installs public refrigerators in residential neighborhoods, enables users to get fresh produce just downstairs.
Why
Not enough convenience stores
There is a shortage of convenience stores in residential blocks across China.
Irritating shopping experience
Customers don’t like making long trips to purchase urgently needed groceries.
Market
RMB 255.4 billion
Convenience store sales volume in China expected to reach RMB 255.4 billion by 2022, with a compound annual growth rate of around 11.66%.
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