FOUNDER PROFILE

Ying Shuling

Ying Shuling

Ying Shuling

Founder and CEO of Hero Entertainment

Ying, who invented the concept of mobile game publishing, is often referred to as the Father of Mobile Esports in China. In 1999, he dropped out of East China Normal University three months after matriculating to start his first business venture. In 2006, Ying worked at Standard Chartered Bank. In 2008, he started a mobile game distributing business, later acquired by the V1 Group. Ying became president of China Mobile Games and Entertainment Group, a subsidiary of V1, in 2013. In 2015, he founded Hero Entertainment.

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