Founder, Andrew Buntoro, was frustrated when he was unable to find good quality international products in Indonesian e-commerce websites. As a result, he decided to start Kufed, a lifestyle and community driven platform to specialize in selling high quality foreign brands to well-heeled Indonesians. In an interview with a Kufed vendor, buyMeDesign, Andrew revealed that he wanted to be like comic heroes; Batman and Iron Man who create new ways to fight the bad guys. He wants to have a management style that can be adapted to the environment and market to create unique solutions in e-commerce.
Kufed is part of the e-commerce company, PT Hood Digital Asia, which was previously known as PT KlikToday, an Indonesian version of daily deals Groupon. Andrew was COO of KlikToday.