Huang Jianwei
CEO and founder of ScentRealm, Huang Jianwei worked at Alibaba from 2004 to 2011. In 2012, he founded ScentRealm and received seed funding from Wang Gang. He also tried to create a business around QR codes, then tried to build an internet finance business. The latter was a success for a while, but Huang decided to shut it down. In 2015, he pivoted the company to build ScentRealm.
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ScentRealm: Digitally reproducing scents on demand
Unlike colors and sounds, scents are hard to code and digitalize. ScentRealm has not only done it, but has also opened its scent editor and database to the public
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