FOUNDER PROFILE

Lin Jiashu (Steven Lin)

Lin Jiashu (Steven Lin)

Lin Jiashu (Steven Lin)

Founder & CEO of Fork

Design and internet whizz and millennial. Known online as "Flypig”, this Nankai University graduate was half of the duo that produced Fanpo (Antiwave), a podcast series on foreign and Chinese media that won the 2005 Deutsche Welle's Global Best Podcast. Lin was also chief designer and founder of design brand Da Code; was responsible for launching Youku Buzz marketing programs targeted at Western advertisers and internet users. In 2009 he joined e-retailer startup Light In The Box, which later went global and got listed. In January 2015, he left the position of vice-president to start Fork.

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