FOUNDER PROFILE

Lu Xin

Lu Xin

Lu Xin

Founder and CEO of Pumpkin Coach (Nanguache)

A former Alibaba and Dianping top executive, Lu Xin (b. 1981) is a mother of two. She headed Chinese product operations at Alibaba before joining China’s largest restaurant review site Dianping as its chief traffic officer in early 2010. In January 2015, she quit and left behind her annual million-dollar salary to start Nanguache, her second business venture.

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