FOUNDER PROFILE

Richard Li (Li Rixue)

Richard Li (Li Rixue)

Richard Li (Li Rixue)

Founder and Chairman of Secoo

Aka the “luxury maniac”, Richard Li Rixue was named to the “Top Ten Venture Pioneers in China in 2014” list by Fortune.
With his beginnings in selling domestic appliances as early as 1998, Li started a domestic appliance website in 2007. This first startup failed, but he found an opportunity in secondhand goods as friends complained of unwanted gifts and unused things being a waste of space and money.  
In 2008, he established Secoo, a secondhand goods business that soon grew into a luxury consignment, then pure luxury, online-to-offline empire, fueled by the dizzying growth of high-end consumption in China. 
Today, Li is Chairman  of Secoo.
Limited Reading

The rest of the content is only available if you are logged in.

Limited Reading
LOG IN
RECOMMENDED
Nuno Rodrigues

Founder

Nuno Rodrigues

Co-founder, CIO, Chief Product Officer of Doinn

Pandu Kartika Putra

Founder

Pandu Kartika Putra

Ex co-founder of Warung Pintar

Francisco Vieira

Founder

Francisco Vieira

Co-founder & CFO of Triporate

RECOMMENDED

Nuno Rodrigues

Founders

Nuno Rodrigues

Co-founder, CIO, Chief Product Officer of Doinn

Pandu Kartika Putra

Founders

Pandu Kartika Putra

Ex co-founder of Warung Pintar

Francisco Vieira

Founders

Francisco Vieira

Co-founder & CFO of Triporate

Gift This Article

The gift link can be opened by one recipient only.

You have 19 gift credits left this month

Your payment was not successful.

Please make sure you have entered your payment details correctly. Or try again in a few moments.

small logo

The discount code you entered is invalid

Please make sure you have entered your discount code correctly. Or try again in a few moments.

Download successful.

Your sample has been sent. Please check your email.

By accessing and using www.compasslist.com and all pages within the domain (the “Website”), You accept and agree to have read, understood, accepted and agreed to be bound by the Terms of Use and Privacy Policy in full. If you disagree with all or any part of these Terms of Use and Privacy Policy, please do not use or continue any further use of this website. You acknowledge that you are aware that this Website contains an archive of existing content as at 31 December 2021 and is not being actively managed. We are under no obligation to update the content on this Website and, accordingly, no new content or articles will be posted to the Website after 31 December 2021.