FOUNDER PROFILE

Richard Li (Li Rixue)

Founder and Chairman of Secoo

Aka the “luxury maniac”, Richard Li Rixue was named to the “Top Ten Venture Pioneers in China in 2014” list by Fortune.

With his beginnings in selling domestic appliances as early as 1998, Li started a domestic appliance website in 2007. This first startup failed, but he found an opportunity in secondhand goods as friends complained of unwanted gifts and unused things being a waste of space and money.

In 2008, he established Secoo, a secondhand goods business that soon grew into a luxury consignment, then pure luxury, online-to-offline empire, fueled by the dizzying growth of high-end consumption in China.

Today, Li is Chairman of Secoo.