Sam Xu (Xu Yinglin)
Sam Xu (Xu Yinglin) holds a bachelor's in Petroleum Engineering from Texas A&M University. After graduation, he joined British Petroleum in 2010 as a petroleum engineer and worked for three years in Houston before moving to energy investment from 2013 to 2017, working for KLR Group and CohnReznick Capital. He made it to the Forbes 30 Under 30 list in 2017 for his work in the energy field. In 2017, Xu enrolled in the Harvard Business School and obtained his MBA in 2019. In July 2019, he founded Smile Formula and has since served as its CEO.
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Smile Formula offers orthodontic treatment online, and 70% cheaper
Unaffected by the coronavirus outbreak, Smile Formula served 2,000 customers within nine months of launch and raised RMB 10m seed funding in April
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