Be Helpie: Fundraising designed for Gen Z
Spain · Nov 28, 2018· By Gareth Gardiner Jones
CEO of Pamplona-based startup Be Helpie, Miguel Pueyo, tells CompassList at the Madrid South Summit about revolutionizing fundraising by engaging teens and young adults
"Generation Z has, until now, been ignored by charitable organizations when collecting donations for benevolent causes because they do not respond to traditional fundraising models," said Be Helpie Co-Founder and CEO Miguel Pueyo. Be Helpie's app, he asserted, not only provides a third mode of fundraising – in addition to media campaigns and "chuggers," or street sign-ups, but is the only method of targeting teenagers that works.
Established in September 2016, the startup specifically designed its content-providing app for teenagers and young adults, a demographic "where we wanted to have a social impact from day one, not after we became developed," said Pueyo.
Edited by Celine Lim
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