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INSIGHTS / INTERVIEWS

Checkealos: The UX testing platform helping companies boost conversion, engagement and sales

Spain · Sep 26, 2019· By Amalia González

COO Rocío Salinero © Checkealos

The Spanish startup aims at US expansion with its 13m-strong tester database and simple, intuitive platform

The global user experience (UX) market is booming, with an expected CAGR of about 18% between 2019 and 2025, when its value is forecast to reach US$420m. However, implementing UX consultancy has tended to be slow and expensive due to the need for specific user profiles and for the participants to be in a physical space. 

Alberto Morales, a computer engineer, and Sreeramen Ramaswamy Santhanam, a veteran UX consultant, decided to create a tool to provide this service totally online, testing visual impact (e.g., graphic design and theme), intuitiveness, web structure, navigability, content and trust.

Hence Checkealos, the company, was founded in 2014 in Seville, although it did not enter the market until 2015. 

"When we started in Spain in 2015, UX consulting was practically non-existent," COO Rocío Salinero told CompassList in an interview at this year's 4YFN conference in Barcelona. She has been a member of staff since Checkealos was founded.

"We had to explain from scratch what UX was. The market is still growing slower than in the UK or US markets, but now companies know that they have to be much more involved in UX."

Today, Checkealos targets large companies and is specialized in the banking, insurance, automobile and telecommunications sectors. It counts among its clients big-brand corporates such as Volkswagen, Toyota, Sanitas, Vodafone and Iberbank. The Spanish startup is also a UK government-authorized service provider and works with the Royal Bank of Scotland and Wells Fargo. It has offices in Madrid and London and a 15-strong permanent team, plus freelance consultants hired on a project basis.

Edited by Matt Stanley

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