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INSIGHTS / MOVERS AND SHAKERS

Enoc Armengol: The design and e-commerce 3.0 star inspired by Inspector Gadget

Spain · Apr 17, 2019· By Amalia González

Copyright: CompassList

Also a serial entrepreneur, the Spaniard has created a trail of celebrated design products and startups from Singapore to Barcelona  

Heard of the Palo Wood sunglasses, Panpaati edible furniture, Origami chairs and MAM Originals wood watches and mobile covers? The brain behind these cult designs is Enoc Armengol, the Spanish industrial designer star, serial entrepreneur and more recently, e-commerce 3.0 specialist.

The Barcelona native has launched Dynamic Growth, a self-described “brand venture builder” that maximizes product marketing through crowdfunding. E-commerce 3.0 refers to offering and marketing product innovation and memorable experiences to customers via online channels, before the product is made available offline – the inverse of traditional marketing.

A Kickstarter ambassador himself, Armengol aims to launch at least two profitable brands a year this way. He is currently crowdfunding, via another platform Indiegogo, his newly created headphones-to-speakers system, Switch. Launched on April 5, 2019, the campaign achieved its target of about €10,000 in just three days. Pledges have since exceeded €17,000.

“We invest a lot in digital marketing, which is the way we promote our brands,” Armengol told CompassList at the recent 4YFN conference. “As today most people are informed online, buyers discover new products that have not yet reached [physical] stores.”

Success in his early 20s

Armengol's childhood dream of becoming an inventor was inspired by Inspector Gadget, Transformers and Sherlock Holmes cartoons. The classic comics are still very much part of him today as he continues to create "meaningful products with a timeless effect.”

Edited by Suzanne Soh

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