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From Porto to Phnom Penh: Last2Ticket expands to Asia

Portugal · Mar 06, 2017· By Kirana Soerono

Emilía Simões, founder and CEO of Last2Ticket

Their first stop is Cambodia, where tourism-related ticketing is big business yet underserved by technology. Emilía Simões, founder and CEO of the Portuguese e-ticketing startup, tells us more

The next time you visit an ancient temple in Siem Reap, Cambodia, all you need for entry may be just your smartphone, showing the electronic ticket you bought online.
At least that’s what one Portuguese startup is trying to make happen. Last2Ticket, which offers digital ticketing solutions to venues and event organizers, is one of the sector’s first movers into Cambodia. It will also announce its expansion to Asia next month, where it’s eyeing more markets, such as Thailand and Vietnam.
But for this year, Cambodia is its priority, said the company’s founder and CEO Emilía Simões. 
Ticketing revenues in the Southeast Asian nation are more than US$100 million a year, according to Last2Ticket’s estimates. Of that entire market, tourism – a US$3 billion industry in Cambodia – commands the largest share. Naturally, that’s where the company is focused. 
“Think about the number of visitors that travel every year to Siem Reap to visit the temples,” Simões told CompassList in an interview via Skype. 
So far, passes to those temples are only available from an official ticket office, and lines can be long.

Finding its niche

Last2Ticket has literally come a long way. Simões, 41, founded the company in Porto, Portugal’s second-largest city, nearly six years ago. It was based on a business plan she had worked on during her MBA studies at Porto Business School after leaving Motorola, where she was a systems engineer for 10 years. 

Edited by Bernice Tang

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