NutraSign: Farm-to-fork traceability app for healthier lifestyles
Spain · Jan 10, 2019· By Amalia González
An app that identifies and traces contaminated products within a food chain in seconds
With numerous food contamination scandals making headlines in recent years and an increase in ethical shopping worldwide, consumers are increasingly asking for more information about the origins of their food. First, shoppers demanded nutritional information to be included on the packaging. Now, there's also increasing consumer interest in the entire product journey "from farm to fork" due to health and ethical concerns like the reduction of carbon footprints.
NutraSign has come up with a user-friendly solution to give food operators and consumers a tool to trace and follow the food journey. Its traceability app can identify a production batch and its route in seconds. By tapping into existing blockchain networks and shared databases, NutraSign instantly connects everyone involved in the entire food distribution and supply chain.
At the South Summit Madrid 2018, CompassList caught up with Abraham Gómez Toro, the CEO and co-founder of NutraSign. Coming from the world of graphic design and advertising, he started NutraSign without a business model. The technopreneur has also gone into an entirely different industry by launching a road-safety app Watch Out!, to alert children and teenagers to potential traffic dangers.
How did you come up with the idea of developing an app that enables consumers to follow their food journeys?
Actually, the idea arose more as a social project than a business. We believe that every time a food scandal occurs, whether due to fraud or contamination, the end consumers lose trust in the brand. For this reason, we wanted to empower the consumers to have greater knowledge of the products they use. In my opinion, the consumers have the right to know where their products come from.
When we did our market research, we found that there's a lot of fraud in Kobe beef, where you pay a premium for the high-quality meat products. Some restaurants claim that the animals come from Japan, only drink beer and are well looked after. But the reality is that not all of it is true. We believe that solutions like ours can help to avoid any trust issues by guaranteeing that the restaurants are indeed selling quality products so that consumers can enjoy the food by knowing its true origin.
Edited by Suzanne Soh
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