Beyond Meat

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Founded in 2012, Purple Orange’s objective is to support the transition away from animals in the food chain, supporting early-stage food and biotech companies across the globe with a focus on alternative proteins and cellular agriculture. It currently has 12 startups from different nations in its portfolio. Its most recently disclosed investments have been in the December 2020 pre-seed round of Chinese cultured meat startup CellX and in the November 2020 $500,000 pre-seed round of Swedish plant-based food vending startup VEAT. 

Mark Kotter is the Austrian co-founder at Dutch cell-based meat startup Meatable, the first to use pluripotent stem cells and claim a highly scalable culture technology, which was developed by Kotter prior to founding the startup in 2018. He is also founder at his biotech startup, bit.bio, which is based in Cambridge, UK, since 2016, where he applies his cellular technological innovation to human stem cell research and has raised investments totaling $42m. His main full-time position is at the University of Cambridge, where he has worked since 2009. He has spent more than five years as a clinician-scientist in stem cell research and was previously a lecturer in neurosurgery. Kotter also lectures at Paris Descartes University and is a team leader at the UK’s National Institute for Health Research’s Brain Injury MedTech Co-operative. He also founded Myelopathy.org to raise awareness of cervical myelopathy. His past positions were as a research group leader at the Max Planck Institute for Experimental Medicine for one year, and for two years spent at the Medical University of Vienna. Kotter holds two doctorates; one in philosophy from the University of Cambridge and the other in medicine from the University of Graz in Austria. Kotter also holds a master’s in philosophy from the University of Cambridge.

Founded in Silicon Valley by serial investor and founder of Google Ventures Bill Marris, Section 32 has multiple investment interests with medicine and biotech key amongst them.  Marris himself has invested in over 500 companies, with over one-third resulting in IPO or M&A. Fifty of his portfolio companies have exceeded $1bn valuations, including Uber.  Section 32 currently has 48 companies in its portfolio. Its most recent investments have included in Canadian remote medicine platform Cover Health’s $43m Series B round and in the $100m Series B round of US cancer detection software C2i Genomics, both in April 2021. In March 2021, it participated in the $48m Series A round of Dutch cell-based meat startup Meatable which leverages pluripotent stem cells for the first time in foodtech.

The Plantbase Foundation is a non-profit institution run by entrepreneur and impact investor Willem Blom based in The Netherlands. Most of the Plantbase activities are backed by donors. At least 80% of the donations are used to support enterprises that facilitate the shift from animal agriculture to a vegan lifestyle. The foundation has invested in foodtechs involved in the meat, fish and dairy industries; as well as food delivery and apps. Its portfolio includes fast-growing startups like Heura, Meatable, Livekindly and Mission Barns. It also works with investment partners like Kale United, Mile High Vegan Network, Vegan Entrepreneurs Network and GlassWall Syndicate.

Roger Federer, the Swiss 20-times Grand Slam tennis champion, has turned into an angel investor while planning his professional life beyond and after his tennis sports career.In 2019, he invested in On, the Swiss running shoe manufacturer for an undisclosed funding amount. Federer currently has no formal role in the company but he’s actively involved in its R&D and product development. “I feel like I can give input on any of the lines, the shoes, anything moving forward. I can give my opinion on anything and On can either take it or leave it. I feel like [with] a major brand like Nike, that's literally impossible. It just wouldn't work,” he has said.More recently, Federer participated in a Series D funding round backing the first Chilean unicorn NotCo, which sells plant-based food and beverage products across Latin America and the US. 

Marinya Capital is the family office ofJohn B Fairfax from the Australian Fairfax family, who originally established Fairfax Media, a large media company. Marinya largely invests in property and agricultural businesses but has also made at least two investments in tech startups and in an Australian VC. Its most recent disclosed investments were in the $4.7m July 2021 seed funding round of NovoNutrients, the US-based biotech producer of alt-protein using fermentation and CO2 and other emissions,  and in the $55m Series B round of Australia’s premier plant-based brand v2food in 2020.

Alison Gelb Pincus is an entrepreneur who co-founded One King’s Lane, a direct-to-consumer home decor company which was sold to Bed, Bath & Beyond, and more recently, sustainable packaging start-up kari.earth. She is also an angel investor and founder of Short List Capital, a San Francisco-based early-stage VC collective run by women.  Short List Capital currently lists 20 companies in its portfolio, which has a focus on investing in e-commerce platforms with healthy, user-friendly or sustainable products. Gelb Pincus’s recent investments included participation in the May 2020 $5.3m seed round of US cookware maker Caraway and a 2015 investment in US-based unicorn Diamond Foundry, the first certified carbon-neutral lab-produced diamond manufacturer.Alison Gelb Pincus was married to Mark Pincus, the co-founder of Zynga and a founding investor in Facebook, Snapchat, Twitter, and Xiaomi.

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