E-commerce 3.0

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With the innovative C2B2F (Customer to Business to Farm) business model he came up with, Fresh Market survived the winter for venture capital funding in China in 2016, and is today the leading fresh food e-commerce platform in East China.Zhang Hongliang (b. 1975) embarked on his journey as a serial entrepreneur after five years in the financial management sector and six years in the automobile industry. The persistent Suzhou native founded Fresh Market (Shihang Shengxian) in 2011 at aged 36, after several tries in three years.

Yan became interested in agriculture while working as a venture capitalist at Pingan Trust, the trust unit of Ping An Insurance, from 2010 to 2014. He invested in dozens of agricultural projects on behalf of his clients. Yan resigned from Pingan Trust in 2014 and founded DFS168.com, an e-commerce platform for agricultural materials. In 2017, he co-founded Tiantian Xuenong with Zhao Guang, a friend from university, and became the company's chairman. Yan received his bachelor's degree in Electronics from Sun Yat-sen University in 2006 and his MBA from Hong Kong Baptist University in 2010.

In October 2014, Ismael Labrador became the CMO and co-founder of Tuvalum, a web marketplace for second-hand bikes and accessories. Over the years, he has gained a wide range of work experience in e-commerce, inbound marketing, product management, data-driven and customer-centered analytics. The journalism graduate has also specialized in social media and community management in collaboration with renowned digital agencies in Spain. Currently based in Valencia, Ismael is also a mentor and advisor at various business schools and incubators like Demium Startups that is also an investor in Tuvalum.

Aitor Ojanguren is an industrial engineer and serial entrepreneur from Bilbao, Spain. He holds an MBA from Bauer University in Boston. He also specialized at the IESE Business School in social entrepreneurship and is an active investor in social impact tech startups.Ojanguren has over 15 years experience in the logistics sector. He founded Celeritas, a leading logistic e-commerce service company. He is CEO of Koiki, an environmentally sustainable last-mile delivery social enterprise that employs vulnerable people in Spain, which he founded in 2015. 

Rewriting real-estate and hospitality models, leveraging technology, to expand and boost efficiencies, first-mover Tujia is China’s largest vacation rental platform offering high-quality accommodation, undercutting hotels.

Feedzai is a powerful cloud-based AI tool detecting e-commerce fraud in real-time among trillions of dollars of transactions by the world’s largest corporates.

Xendit, an all-purpose payment gateway and management platform for SMEs and startups in Southeast Asia, becomes a unicorn after expansion into the Philippines.

Lei is co-founder, chairman and CEO of Xiaomi, one of the world’s largest smartphone companies. Born in December 1969, he holds a degree in Engineering from Wuhan University. With a personal net worth of US$11.2 billion, Lei has invested in 33 companies as a business angel, including Vancl.com, UCWeb, and YY Inc., a live streaming social media platform in China. He has also invested in 270 companies through Shunwei Capital, where he is a founding partner. Lei's investment focuses are e-commerce, mobile internet and social networking.

Established in 2017 in the UK, Firstminute Capital's investments are founders-driven, rather than by investment sectors. The early-stage venture capital firm has already invested in 32 companies in the US, UK, mainland Europe and Israel. In mid-2018, it raised its first fund of US$100m from 30 unicorns. Recent investments include in the Series A round of tax reclaim company Wevat, in peer-to-peer (P2P) fiat to crypto exchange platform Ramp's pre-seed round and in the seed round of cannabis e-commerce site Miss Grass. 

Founded in October 2013, JD Finance was renamed as JD Digits in November 2018. The fintech arm of Chinese e-commerce giant JD.com focuses on applying digital technology, artificial intelligence and IoT in five sectors: finance, smart cities, agriculture, campus development and marketing.The company manages five sub-brands: JD Finance, JD iCity, JD Agriculture, JD Shaodongjia, and JD MO Media. In September 2017, a joint venture was established with Central Group, one of Thailand’s biggest retailers. In December 2017, JD Digits also started operating an AI lab in Silicon Valley.

Facebook is a social networking platform founded by Mark Zuckerberg and partners in 2004. It is listed on the NASDAQ exchange under ticker code FB. Throughout its development it has acquired various complementary social media and networking services, such as Instagram and WhatsApp.As an investor, Facebook has invested in a wide range of companies. It invested in and later acquired virtual reality headset developers Oculus, and also invested in e-commerce enabler Meesho. In 2020, it joined Google, Tencent and other major tech investors as an investor in Gojek.

Serial entrepreneur Jason Lamuda has a bachelor’s in Chemical Engineering from Purdue University, USA. He obtained a master’s in 2008 in Financial Engineering from Columbia University. Married to another Berrybenka co-founder, Jason is currently the CEO and driving force of Berrybenka.Jason worked at McKinsey in Jakarta for two years before quitting to pursue his dream of becoming an entrepreneur in 2010. Jason and a university friend Ferry Tenka co-founded Disdus, which later became known as Groupon Indonesia. Both of them also co-founded Bilna which was merged with another e-commerce company to become Orami that also caters to women.

Joseph Aditya, a veteran in the B2B and supply chain industries, is a graduate in Marketing Management and International Business from Deakin University in Australia.He spent over seven years working his way up, first as a sales representative at PT Tridinamika Jaya Instrument to finally becoming the company’s major shareholder and managing director. He left in June 2014 after developing the business into a full-scale operation and saving it from bankruptcy. Joseph is now the CEO of Ralali and hopes to transform the B2B e-commerce systems for the wholesale and industrial procurement sectors in Indonesia.

Shannon Kalayanamitr is an entrepreneur with 17 years of international business experience. In 2012, she founded a women’s e-commerce site Moxy. When Moxy was acquired by WhatsNew Group in 2014, she became the group’s CMO. She remained as CMO after Moxy merged with Bilna to form Orami in 2016.The graduate in Business Administration, from Thammasat University in Thailand, was featured in the 2016 Campaign Asia’s 40 Under 40 list of high achieving individuals in the marketing industry. She has also worked at PwC, Lehman Brothers and Boonrawd Trading International, the global distributor of Singha Beer.

Ferry Tenka was the brains behind Indonesian online childcare products marketplace Bilna that later merged with Thai e-commerce giant Moxy to form Orami. He is currently Orami’s executive chairman and also heads its Indonesian operations as CEO of Bilna Indonesia.He briefly worked at SanDisk as a systems design engineer before setting up daily deals website Disdus.com that later became Groupon Indonesia. He was Groupon Indonesia’s CEO before he left in 2012 to start Bilna. Ferry read a degree in Electrical Engineering at Purdue University, USA, where he met up with Jason Lamuda, a co-founder of Disdus.com, Bilna and Berrybenka.

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