Encomenda Smart Capital

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Mark Pincus is the US co-founder of online social game maker Zynga, known for the mobile app games Words With Friends, Mafia Wars and FarmVille. He is also the managing member and co-founder of VC firm Reinvent Capital and a prolific angel investor worth $1.6bn, with early investments in Facebook and Twitter. To date, Pincus has invested in more than 50 startups and managed numerous successful exits including the aforementioned social media giants. His most recent investments include participation in the April 2021 $10m Series A round of US gaming app Underdog Fantasy and in the April 2021 €23.1m Series B round of Finland’s Yousician, the world’s largest music edtech.

Based in New York City, Lerer Hippeau mainly invests in seed and early-stage startups based in the US. Founded in 2010 by managing partners Kenneth Lerer, Ben Lerer and Eric Hippeau, the VC operates several funds offering initial investments of $1m per startup. Kenneth Lerer is the co-founder of Huffington Post and longtime chairman of BuzzFeed. Hippeau was the CEO of Huffington Post and ex-managing partner of Softbank Capital that invested in Huffington Post.Its 400+ startups also get support for business growth by tapping into tech ecosystems like New York, San Francisco and Los Angeles. Its 80+ exits include Giphy (GIF) that was acquired by Facebook and home-fitness studio Mirror acquired by Lululemon. However, the IPO by portfolio company Bed-in-a-box online retailer Casper was below market expectations. The loss-making e-commerce unicorn went public at $12 a share in February 2020, closing at $13.50 on its first day out, for a market capitalization of less than half the $1.1 billion Casper was valued at in a private funding round in 2019.

Founded and headed by Susan Choe in 2018, Katalyst Ventures is based in San Francisco with a debut fund of $34m raised in 2018. Choe is also a partner at another Zipline investor Visionnaire Ventures (VV) also based in Silicon Valley. Katalyst invests in seed and early-stage tech startups with human-centric solutions. About 45% of the VC funds are invested in startups with women as CEO or CTO.  By February 2020, the Kalatyst portfolio included 22 enterprises and three exits.The founder of Outspark was removed as CEO by the board of directors due to disagreements over the sale of Outspark. She had used her own money in 2006 to create Outspark, a data-driven publishing platform for game developers. Outspark was eventually sold to Axel Springer and Choe went left the company to join Taizo Son’s venture capital group. In 2013, VV was set up to support tech startups in the US. Choe had worked for Yahoo! and also was the COO of the public-listed holding company of South Korean search and media company NHN.

The World Wildlife Fund (WWF) is an international NGO operating across over 100 countries with projects initially focused on the protection of endangered species, which later expanded into other areas like the preservation of biological diversity, protection of natural resources, and the mitigation of climate change. It is considered the world's largest conservation organization, working with a network of different NGOs, governments, scientists, companies, local communities, investment banks, fishermen and farmers. The WWF was founded in 1961 and 55% of its funding comes from individuals and bequests, 19% from government sources, and 8% from corporations. With more than $1bn in investment capital, WWF has supported more than 12,000 conservation initiatives with over 5m supporters worldwide. The institution has been often criticized for not campaigning objectively because of its strong ties with multinational corporations such as Coca-Cola, Lafarge, and IKEA. In 2019 the institution reported 4% of its total operating revenue coming from corporations. 

Founded in 2013 by Ramanan Raghavendran and John Kim, Amasia is a venture capital investment firm based in San Francisco and Singapore. The VC promotes environmental and sustainable innovations that help to reduce consumption, boost recycling and upcycling. Eco-investments include Finch, Treedots and Joro. Finch provides information about a product’s environmental impact to consumers while TreeDots connects grocery suppliers directly with businesses and households. Joro advises users on actionable steps to reduce their carbon footprints.Amasia primarily invests in startups from seed stage up to Series B, but it has also participated in later-stage investments. The VC also aims to encourage conventional offline businesses to go online and optimize supply chain activities. In October 2020, Amasia participated in a $100m Series E round raised by Dialpad, a remote working communication software firm. In September 2021, the VC took a stake in Indonesian fintech Xendit’s $150m Series C round. Tokopedia also joined the Amasia stable in 2016 when the e-commerce platform became Indonesia’s first tech unicorn after the $147m funding round.Other investments include Super, a social commerce platform that improves FMCG distribution to tier-2 and tier-3 cities in Indonesia, online education firm SkillShare and Rainforest Life that acquires and aggregates direct-to-consumer e-commerce brands.

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