FMCG

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A Bloomberg-shortlisted Most Promising Startup, Geoblink's location tech, analytics and AI SaaS helps retail, real estate and FMCG businesses make strategic decisions for better returns.

University of Melbourne graduate Ahmad Gadi worked as an analyst at contract manufacturer Malidas Sterilindo and Kraft Foods in Indonesia before establishing PT Alphanovation Digital Teknindo in 2013. The software consultancy catered to clients from FMCG to aviation industries and also became the launchpad for POS startup Pawoon in 2014.

Former supply chain manager of an FMCG company based in Australia, Christopher Madiam ran a family fishery business before turning to the beauty industry.

Prior to establishing the beauty services marketplace HelloBeauty, Dennish Tjandra was the Head of Account Management and Procurement at Zen Rooms, a budget hotel network founded by Rocket Internet. Before that, he had founded a few short-lived ventures and worked at Rodamas, a major Indonesian group of FMCG companies. Dennish graduated in Management at Universitas Katolik Parahyangan, Indonesia.

Dhanurendra is co-founder and CTO of FMCG supply chain KlikDaily, which he co-founded with Amos Gunawan in 2015. He was also a Mentor / Entrepreneur In Residence at Skystar Ventures and the of Business Development at PT Red Dot Indonesia in Singapore. He obtained his Bachelor of Technology in Information Technology from Universitas Pelita Harapan (UPH).  

Based in Barcelona, Javier Sánchez Marco founded investment consultancy Obersis in 2007. He has also co-founded various startups as CEO including Furgo, Tapnex and Eventoprix. He has vast experience in the internet, mobile and FMCG industries. Passionate about new tech innovations, he is also an angel investor and supported Glovo in 2015.He graduated in agribusiness and marketing in 1994 and worked in the industry for over eight years at Grupo Ybarra Alimentacion. He has also worked in Mexico as director for Bravo Game Studios (Genera Games) until 2010. He returned to Spain as general manager for the company until 2012.

Anthony Kusuma is a co-founder of tech recruitment platform Ekrut, where he was Chief Product Officer until November 2017. Starting in 2012, he has worked in frontend web development and technical roles, including at Indonesian FMCG group Orang Tua and fintech lending platform Modalku, the Indonesian version of Singapore-based Funding Societies. Anthony holds a bachelor's degree in Computer Science from STMIK Dharma Putra, Indonesia. 

Gunawan is the CEO and co-founder of FMCG supply chain KlikDaily, which he co-founded with Indra Dhanurendra in 2015. He worked at mobile payment company PT Red Dot Indonesia in Singapore. Gunawan is also Commissioner at PT ALS Energy, an Indonesian holding energy company, and is co-founder pf PT Keping Perak, which focuses on branding activation, graphic design, advertising, and more. He graduated from Universitas Pelita Harapan (UPH).

Peter Shearer is a marketing communications professional who co-founded of AR&Co, a company under the WIR advertising group, that provides augmented reality-based interactive ads. As WIR's Chief Business Development Officer, he also co-founded DÄV, which creates AI-enabled interactive advertising platforms for FMCG brands in convenience stores. Peter left his position at WIR and its affiliated companies in 2017 to establish Wahyoo, an Indonesian startup that upgrades traditional roadside eateries to boost their owners' incomes.

With significant work experience in the FMCG industry, Nie believes there is huge potential in combining offline retail with internet technologies. In 2013, he came up with an idea to design a smart shopping trolley for supermarkets but was unable to attract investors. Later, Nie formed a team to develop a grocery delivery app, which, due to few orders and high costs, failed in 2015. During this period, he helped Beijing Hualian Group, one of China's largest operators of supermarkets and department stores, draw up its O2O business strategy. In 2016, Nie founded Mars Rabbit.

Ex-McKinsey consultant and Amadeus engineer Jaime Laulhé lived in New York, Paris and Hong Kong before returning to his native Madrid to work at McKinsey, where he spent two years. He holds degrees in IT Engineering from Madrid Polytechnic University and in Telecommunications Engineering from ENSIMAG in France, and an MBA from the University of Chicago and a master's in Mathematics from Institut Fourier, France.In New York and Hong Kong, he spent several years working in High Frequency Trading tech at Société Générale. He is founder and CEO of Geoblink, developing location tech AI solutions for retail, real estate and FMCG sectors.

Founded in 2013 by Ramanan Raghavendran and John Kim, Amasia is a venture capital investment firm based in San Francisco and Singapore. The VC promotes environmental and sustainable innovations that help to reduce consumption, boost recycling and upcycling. Eco-investments include Finch, Treedots and Joro. Finch provides information about a product’s environmental impact to consumers while TreeDots connects grocery suppliers directly with businesses and households. Joro advises users on actionable steps to reduce their carbon footprints.Amasia primarily invests in startups from seed stage up to Series B, but it has also participated in later-stage investments. The VC also aims to encourage conventional offline businesses to go online and optimize supply chain activities. In October 2020, Amasia participated in a $100m Series E round raised by Dialpad, a remote working communication software firm. In September 2021, the VC took a stake in Indonesian fintech Xendit’s $150m Series C round. Tokopedia also joined the Amasia stable in 2016 when the e-commerce platform became Indonesia’s first tech unicorn after the $147m funding round.Other investments include Super, a social commerce platform that improves FMCG distribution to tier-2 and tier-3 cities in Indonesia, online education firm SkillShare and Rainforest Life that acquires and aggregates direct-to-consumer e-commerce brands.

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