Good Seed Ventures

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Pilar Troncoso is an entrepreneur with 12 years of experience in business, mergers and acquisitions at international accounting firm PwC. She also specializes in marketing, promotions, design and development of new ventures. She is passionate about digital innovations, such as the use of blockchain in consumer-oriented businesses and other industries. In 2016, she became the Senior VP of multi-device blockchain platform Nodalblock and also joined ChainGo as co-founder and advisor.

Philip Effendy is the VP of operations at solar power startup Xurya. Prior to establishing the company with Gusmantara Himawan and Edwin Widjonarko, he was an investment associate at early-stage venture capital firm East Ventures, where he handled deal sourcing and portfolio management tasks. He also had a one year stint in the global operations of Disney ABC Television after completing his education in the USA.Effendy graduated from the University of Southern California with a bachelor in Business Administration, specializing in Management and Operations.

After graduating from the University of Porto in 2004, André Moniz worked as a software engineer at companies such as Indra, Montepio Geral and Optimus Telecommunications. In 2017, the fullstack developer and product manager joined Untold Ventures to make various apps. In 2018, he became the CTO and co-founder of BetProtocol, together with Tradiio's Miguel Leite.The serial entrepreneur worked as Tradiio's CTO before becoming the music platform's co-founder in 2014. Previous ventures include Portugal's first dating site, amiguinhos.com (2002), software company Blip.pt (2009), WeGoOut (2012) and music festival tourism business Get a Fest (2013).

LEVO Capital is a US venture capital firm that focuses on seed investment for utility-based tech companies. Founded by real estate entrepreneur Weston Marcum, the VC has exited digital wallet fintech Evenly that was sold to Square.Based in his birthplace Louisville in Kentucky, Marcum built a successful real estate investment and management company Atlas Properties that later became the Atlas group of companies. The Furman University business graduate began investing in SMEs and tech startups through Levo Capital in 2011. Many of Levo's ventures, including downtown cafes, are also tenants in buildings owned by Marcum's Atlas group.

Hugo Diba has a master’s in Management from the University of Indonesia. Prior to becoming the CEO of Kumparan in August 2016, Hugo had previously served as the commercial director of Detik.com from 2007 to 2011, before his one year tenure as business director of Detikcom and CNN Indonesia. Hugo also has ample experience in the digital marketing and adtech industry as a country sales director of CtrlShift, one of the largest Asian programmatic companies that was formed from the merger of AdzCentral, Better Digital Solutions and Asia Digital Ventures.

Christian Sutardi graduated in 2010 with a degree in Finance and Management from the University of Hamburg in Germany. After working as an analyst in Germany for eight months, he moved to Indonesia to join Foodpanda as head of Sales and Operations until February 2013. He co-founded Lolabox, a beauty box service that was shut down after one year due to procurement problems in 2014. He then worked at Monk Hill’s Ventures as an associate for a year before leaving to become a co-founder of Fabelio in 2015. He is also an Endeavor entrepreneur.

A graduate from Trinity College Dublin in Ireland, Ian McKenna had worked for Ericsson (Hutchison Australia) and Vodafone before joining the University of Indonesia to learn the local language in 2010. Based in Jakarta, he joined Fusion Payments in 2011 as country manager and also became its VP of Product and Marketing in 2013.Ian had also co-founded online directory BangArif in 2014 and an on-site customer support service named “What the FAQ” in 2017. He exited both ventures and also left Fusion Payments to focus on establishing  PT Infra Digital Indonesia.

Rubén Sánchez Martín majored in Computer Engineering at the University of Salamanca and has an MBA from the European Business School in Madrid. In 2017, he joined the Endeavor Scaling Entrepreneurial Ventures program with Harvard Business School.Based in Salamanca, he is the founding partner of Socio that has been operating two women-only fitness centers Curves since 2006. In 2009, he established Chocolat Factory. While running the businesses, Sánchez had been working at IT group GPM Innovación since 1998. He left GPM and closed down his chocolate delicatessen in 2012 to focus on Beonprice as co-founder and CEO.

Edwin Widjonarko spent almost 6 years working as a research assistant at the USA’s National Renewable Energy Laboratory and at University of Colorado Boulder. In some of the projects he worked on, Widjonarko contributed to the development of new generation solar panels. In 2015, he left the research sphere to join Intel Corporation as a technology development process engineer. He stayed on until 2018, when he left Intel and returned to Indonesia to establish Xurya, a solar power company. Working with longtime friend Gusmantara Himawan and former East Ventures associate Philip Effendy, Widjonarko now works as Xurya’s director of technology.

Established in 2011, Fenox Venture Capital (now Pegasus Tech Ventures) is a Silicon Valley-based venture capital firm. It has offices across seven countries, including Japan, Indonesia, and South Korea. Its investment portfolio includes Memebox, Tech in Asia and 99.co. In Indonesia, the firm has invested in HijUp, BrideStory, Jurnal and Alodokter. Other notable investments include Airbnb, 23andMe, and Robinhood.The VC firm is the organizer of the Startup World Cup, a global pitching competition for tech startups that offers a grand prize of $1m in cash investment.

With a bachelor’s in Computer Engineering from the University of Salamanca, Emilio Galán is an experienced software engineer. He has worked as a developer at various companies including Telefónica for over three years, before joining GPM group’s Gestores de Proyectos Multimedia as a business manager in 2007.Galán and Rubén Sánchez Martín left GPM in 2012 to establish Beonprice. Both co-founders have completed business courses including an MBA from the European Business School of Madrid, the Ignite Programme at the Judge Business School, University of Cambridge UK and the Endeavor Scaling Entrepreneurial Ventures program with Harvard Business School.

Aulia Halimatussaidah, aka Ollie or LLIA, is a writer, blogger and entrepreneur. In 2003, she started her own blog Salsabeela, writing about her personal life and a variety of topics including entrepreneurship and publishing. She graduated in Information Technology from Universitas Gunadarma in 2004 and worked in web development for Plasmedia before launching various ventures like social mobile games.She was also the MD of Indonesia's first online bookstore Kutukutubuku for over 10 years until it was closed in 2016. Together with co-founder Brilliant Yotenaga, she established advertising firm Zetta Media, self-publishing platform NulisBuku and storytelling platform Storial.

VNV Global was originally founded as Vostok Nafta in 1996, with its first investment in Russia. The investment vehicle initially focused on investments in agriculture and natural resources, but began to diversify into early consumer internet companies like Avito and Tinkoff Bank. Shares were listed on NASDAQ OMX and the VC pivoted to high-growth tech investments in 2007. In 2015, the name was changed to Vostok New Ventures and shortened to VNV Global in 2020 to reflect its international strategy to expand outside Europe.The mid-cap NASDAQ Stockholm exchange-listed VNV mainly invests in mobility, medtech and marketplaces. It currently has 31 startups in its portfolio and six exits managed to date. Recent investments led by VNV include the $43m Series B funding of London-based food waste app OLIO in September 2021 and the $1.6m seed round of Vietnamese dating app Fika in October 2021. 

Launched in 2007, Seedcamp is Europe’s first seed fund and accelerator. Founded by 30 European investors, it focuses on pre-seed and seed stage startups. It has backed nearly 200 companies, producing one unicorn. About 90% of its portfolio have raised further funding of about US$350 million.The company typically invests in one of three ways:€75,000 for 7% of equityFull access to the Seedcamp Platform for 3% warrantsUp to €200,000 in seed funding

Established in 2015, Olisipo Way is a Portuguese investor that funds early-stage investment in Portuguese tech and non-tech startups with a potential for international expansion acros all market verticals. It currently has 26 startups in its portfolio and recent investments include in the €125,000 pre-seed and €1.1m first phase seed round of healthy food service EatTasty. It has also invested in the €350,000 pre-seed round of revenue management for traveltech Climber and in the US$725,000 pre-seed round of adtech advertio.

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