Good Startup

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Jeroen Merchiers is a Belgian executive based in Barcelona. He has led Airbnb EMEA expansion over the past six years and he is currently Managing Director for Airbnb in Europe, the Middle East and Africa. A commercial engineer and executive MBA from the IESE Business School, Merchiers has over 10 years' experience in management consulting for international manufacturing and supply chain companies. He was COO at Groupalia He’s also an active angel investor. Standouts in his startup portfolio include: 21Buttons, Mr. Jeff and Trip4Real (sold to Airbnb). 

General Atlantic was founded in 1980 as the investment arm of Atlantic Philanthropies, and claims to be the pioneer in growth equity. The US-based company has presence all over the world, including in Indonesia, UK, China, Mexico, and Singapore. As of August 2019, it manages US$35b in assets from global investors. Some major companies that were part of GA's portfolio includes Facebook, Alibaba, Meituan, Saxo Bank, and SEA. Edtech startup Ruangguru is GA's second investment in Indonesia; the first is MAP Boga Adiperkasa, a major F&B and lifestyle conglomerate. 

Carlos Cadenas is a computer engineer with extensive industry experience. In 2008, he founded Fogg as CEO. The travel tech startup was later acquired by Skyscanner. He stayed on at Skyscanner as CPO and expanded the product development division from 150 to over 400 people across 10 sites globally, including engineering, design and product management.Cadenas is also an investor, mentor and board member in multiple startups. Currently, he’s the COO of GoCardless, one of the fastest-growing fintechs in Europe, helping the company to scale up its business internationally.

Alberto Knapp Bjeren has more than 20 years of experience in the tech startup ecosystem in Spain and internationally. He is the CEO of London-based digital tech PR agency Wunderman Thompson. He also founded the agency’s Madrid-based digital consultancy The Cocktail that has offices in London, New York, Mexico City and Bogota.Knapp is also a partner and advisor at Seaya Ventures, a Spanish VC with investments in startups like Cabify and Glovo. As an angel investor, he has participated in the pre-seed and seed rounds of Spain’s femtech WOOM and other undisclosed startups.

This private Portuguese healthcare group was established in 2000 and based in Lisbon. It made its first investment in a startup in 2019 when it led the €600,000 seed round of medtech UpHill, a SaaS for healthcare professionals to keep up-to-speed on the latest clinical treatments and protocols using AI. The group’s Hospital da Luz was one of UpHill’s first customers.    

Founded in 2016 by Gary Schefsky, New Luna Ventures focuses on sustainable investments in diverse sectors including agriculture, food tech, precision farming, materials, real estate, renewables, water technology, communications, SaaS, AI and robotics. Schefsky has worked in emerging startup sectors for over 25 years and as a family office fiduciary for more than 17 years. Based in San Francisco, the firm’s limited partners include family offices, institutional investors and individuals.

Founded in 2016, Berlin-based investor BlueYard invests in startups aiming to tackle the planet’s greatest challenges. It typically makes $1m–3m as an initial investment and has no geographical bias. Its most recent investments include in the March 2021 $48m Series A round of Dutch cell-based meat startup Meatable which leverages pluripotent stem cells for the first time in foodtech and in the February 2021 $4m seed round of Next Matter, a German Open Source automation tool for operations teams.

Founded in 2011, London-based Agronomics Limited’s principal investing interest is in environmentally-friendly alternatives to the traditional production of meat, wherever they may be located. There are currently 17 companies in its portfolio, all of them in the cellular-based or plant-based protein category and sustainable food production.Its most recent declared investments have been in the March 2021 $48m Series A round of Dutch cell-based meat startup Meatable which leverages pluripotent stem cells for the first time in foodtech, and in the December 2020 undisclosed pre-seed round of Chinese cellular foodtech CellX.

Founded in 2003 in New York, Vast Ventures has invested in over 70 early-stage companies, with a focus on companies tackling global problems or which are rooted in sustainability. It has managed 22 exits to date. It currently has 45 companies in its portfolio, the overwhelming majority of which are based in the Americas. Its most recent investments include participation in the May 2021 $8m seed round for Chilean rental management proptech player Houm, as well as the April 2021 $17m Series A round of MedChart, a Canadian healthcare data systems startup.

Xora Innovation is a subsidiary of the Singapore sovereign investment fund, Temasek. It was established as an early-stage deeptech investment platform that identifies startups connected with the Singapore science and technology ecosystem (although the startup can be based anywhere in the world). Xora plans to invest as a lead or co-lead in seed or Series A rounds, with later-stage investments being handled through Temasek. As of July 2021, Xora has invested in two companies based in Singapore: Allozymes, which provides enzyme engineering services, and Nuevocor, which is developing gene therapy for certain heart diseases.

Security Trading Oy is a Finnish investment company located in Helsinki generating a turnover of $125m in sales. The firm recently invested in the biotech material startup Infinited Fiber, along with Adidas and Invest FWD A/S, which is BESTSELLER’s investment arm for sustainable fashion. Security Trading Oy was part of the Kone Corporation group that was re-organized by the Herlin family, with Antti Herlin as the controlling shareholder in 2005.

Wan Xuan has worked on investment and branding consulting for many years. After co-founding Keyfare, he leads the marketing and sales for the startup as its CMO.

Born in 1968, seasoned IT professional José Paiva graduated in Informatics from the University of Lisbon in 1992. After stints at Banco de Portugal and INESC, he spent 18 years working for the Portuguese IT firm Novabase. The executive director at Novabase Business Solutions in Brazil left to join Link Consulting as a director. He left after seven months to set up JOBBOX in 2013.Paiva met Pedro Oliveira at the Startup Lisboa incubator. They co-founded the online tech recruitment portal JOBBOX in 2013, with Paiva as CEO. JOBBOX was later rebranded as Landing.Jobs.

Pessanha co-founded Unbabel in 2013 and was its CMO, before leaving the startup in August 2016 to join healthcare marketplace Care Revolutions as COO in Los Angeles. She is also a co-founder of Lisbon-based accelerator and NGO Beta-i and of energy tech startup ActualSun and was also Director at the Founder Institute in Lisbon. Pessanha majored in Business Administration at the New University of Lisbon. She also spent three years working at tech company TIMWETECH, in product marketing and business development.  

Despite his young age, Aruna Harsa has dabbled in developing various apps while still at Nanyang Technological University in Singapore. He exited a SaaS apps building solutions startup Dashell after two years in 2014.The Mathematics and Economics graduate then went on to develop an on-demand beauty services app Vanitee, but left the startup after only eight months when its Series A funding closed in 2015. Based in Singapore, the serial techpreneur is now co-founder and CTO of home decor and furniture e-commerce site Dekoruma.

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