Impossible Foods
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Foods for Tomorrow / Heura Foods
Sold at 2,000+ outlets in four continents, the Heura brand comprises sustainably produced, nutritious, plant-based vegan products that mimic both chicken and beef.
Sold at 2,000+ outlets in four continents, the Heura brand comprises sustainably produced, nutritious, plant-based vegan products that mimic both chicken and beef.
Founded in 2012, Purple Orange’s objective is to support the transition away from animals in the food chain, supporting early-stage food and biotech companies across the globe with a focus on alternative proteins and cellular agriculture. It currently has 12 startups from different nations in its portfolio. Its most recently disclosed investments have been in the December 2020 pre-seed round of Chinese cultured meat startup CellX and in the November 2020 $500,000 pre-seed round of Swedish plant-based food vending startup VEAT.
Founded in 2012, Purple Orange’s objective is to support the transition away from animals in the food chain, supporting early-stage food and biotech companies across the globe with a focus on alternative proteins and cellular agriculture. It currently has 12 startups from different nations in its portfolio. Its most recently disclosed investments have been in the December 2020 pre-seed round of Chinese cultured meat startup CellX and in the November 2020 $500,000 pre-seed round of Swedish plant-based food vending startup VEAT.
Roger Federer, the Swiss 20-times Grand Slam tennis champion, has turned into an angel investor while planning his professional life beyond and after his tennis sports career.In 2019, he invested in On, the Swiss running shoe manufacturer for an undisclosed funding amount. Federer currently has no formal role in the company but he’s actively involved in its R&D and product development. “I feel like I can give input on any of the lines, the shoes, anything moving forward. I can give my opinion on anything and On can either take it or leave it. I feel like [with] a major brand like Nike, that's literally impossible. It just wouldn't work,” he has said.More recently, Federer participated in a Series D funding round backing the first Chilean unicorn NotCo, which sells plant-based food and beverage products across Latin America and the US.
Roger Federer, the Swiss 20-times Grand Slam tennis champion, has turned into an angel investor while planning his professional life beyond and after his tennis sports career.In 2019, he invested in On, the Swiss running shoe manufacturer for an undisclosed funding amount. Federer currently has no formal role in the company but he’s actively involved in its R&D and product development. “I feel like I can give input on any of the lines, the shoes, anything moving forward. I can give my opinion on anything and On can either take it or leave it. I feel like [with] a major brand like Nike, that's literally impossible. It just wouldn't work,” he has said.More recently, Federer participated in a Series D funding round backing the first Chilean unicorn NotCo, which sells plant-based food and beverage products across Latin America and the US.
San Francisco-based BOND is a spinoff of Kleiner Perkins and its original digital growth fund. BOND was launched in 2019, investing across market segments and geographies. To date, it has raised two funds totaling $3.3bn and currently has 32 portfolio companies. Its recent investments include Portuguese home physiotherapy tech SWORD, the world’s fastest-growing musculoskeletal solution, in June 2021 in a $85m Series C funding round; and co-leading the July 2021 $50m Series B round of US fungi-based alt-protein startup Meati Foods.
San Francisco-based BOND is a spinoff of Kleiner Perkins and its original digital growth fund. BOND was launched in 2019, investing across market segments and geographies. To date, it has raised two funds totaling $3.3bn and currently has 32 portfolio companies. Its recent investments include Portuguese home physiotherapy tech SWORD, the world’s fastest-growing musculoskeletal solution, in June 2021 in a $85m Series C funding round; and co-leading the July 2021 $50m Series B round of US fungi-based alt-protein startup Meati Foods.
Founded in Amsterdam in 2011, Rockstart is a global accelerator-VC focusing on sustainability startups across market segments. Rockstart also runs specialist programs like agrifood in Copenhagen, healthcare in the Dutch town of Nijmegen and also in emerging tech in Bogota, Colombia. It specializes in developing business relationships for portfolio startups with global corporates such as Maersk, Shell and the Dutch Ministry of Health. Rockstart has invested in more than 250 startups, valued at €750m in total.Launched in 2019, Rockstart’s €22m agrifood fund secured investment partners including Vaekstfonden’s Green Future Fund and global dairy cooperative Arla Foods. It has invested in 20 food enterprises like Swiss zero-waste supermarket Lyfa and Danish alt-leather startup Beyond Leather Materials in 2021. Rockstart’s energy fund recently invested in the €730,000 pre-seed round of Danish carbon sequestration corporate marketplace, Klimate, in September 2021. Exits include Wercker, iClinic, Brincr and 3D Hubs.
Founded in Amsterdam in 2011, Rockstart is a global accelerator-VC focusing on sustainability startups across market segments. Rockstart also runs specialist programs like agrifood in Copenhagen, healthcare in the Dutch town of Nijmegen and also in emerging tech in Bogota, Colombia. It specializes in developing business relationships for portfolio startups with global corporates such as Maersk, Shell and the Dutch Ministry of Health. Rockstart has invested in more than 250 startups, valued at €750m in total.Launched in 2019, Rockstart’s €22m agrifood fund secured investment partners including Vaekstfonden’s Green Future Fund and global dairy cooperative Arla Foods. It has invested in 20 food enterprises like Swiss zero-waste supermarket Lyfa and Danish alt-leather startup Beyond Leather Materials in 2021. Rockstart’s energy fund recently invested in the €730,000 pre-seed round of Danish carbon sequestration corporate marketplace, Klimate, in September 2021. Exits include Wercker, iClinic, Brincr and 3D Hubs.
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Future Food Asia 2021: Consumers crucial for agrifood growth
President of AppHarvest David Lee thinks consumers must be told the truth about the need for technology for change in food because capitalism and consumerism are powerful forces
Dao Foods: Grooming and betting on China's rising alternative protein startups
How can businesses involve Chinese consumers in the environmental cause, even if it isn’t a priority for them? For that, the impact investor-incubator Dao Foods has got its philosophy-led strategy figured out
Heura by Foods for Tomorrow: Another new kid on the multibillion-dollar alternative protein market
Already selling in nine countries, Heura’s recent entry into the UK, Europe's largest market for meat substitutes, could prove its biggest test to date
Do plant-based meat alternatives stand a chance in China, the world's largest meat consumer?
Major food brands and foodtech startups are trying to build their following in a nascent market forecast to grow to nearly $12bn worth by 2023
Zhenmeat: Offering a modern plant-based meat alternative in China
The Chinese startup is providing a product adapted for Chinese tastes in an emerging market.
Yali Bio: Recreating a juicy steak in plant-based alternatives
Founded by the former head of Impossible Foods’ pilot plant, this Bay Area genomics and foodtech startup is one of the first to engineer a better fat for plant-based meat
Future Food Asia 2021: Agrifood tech at an inflection point
Agrifood tech startups urged to harness consumer, investor and government feedback to create plentiful, nutritious food through sustainable means, but exercise caution when considering IPOs
Ento: Making cookies and burger patties from crickets
From whole-roasted crickets and granola bars to sausages and meatballs, Ento aims to tap the growing market for insect-based alternative proteins, targeting enthusiasts and early adopters
Plant-based eggs (Part II): The foodtech startups to watch
Here’s a shortlist of the foodtech startups to watch in the global vegan egg market
China a “positive environment” for uptake of cultured meat, researcher tells Future Food Asia
But for interested cultured meat companies, China-based Chloe Dempsey suggests it would be better to wait, observe and learn more about the market before trying to tap its massive potential
Future Food Asia 2021: Potential of pulses in the alt-protein space
Asia presents a unique opportunity for pulses as people in the region, who traditionally fractionated pulses for starch, now see protein as a useful byproduct
New Food Invest: Building a plant-based business in the US
With plant-based startups experiencing exponential growth but facing increasingly intense competition, experts consider the opportunities and barriers in the sector
NotCo: Will this Bezos-backed plant-based foodtech be Chile's first unicorn?
Armed with $85m Series C funding, NotCo has expanded to the US, competing head-on with popular US alt-protein brands for a foothold in the multibillion-dollar vegan market
SWITCH Singapore: Alternative protein sure to take off in Asia, with Singapore as innovation hotbed
In an in-depth discussion, food industry experts say products made with alternative protein in hybrid forms could offer the fastest route to commercialization
New Food Invest: Challenges of growing an alt-protein startup
Founders of three alt-protein startups in the US share what motivated them to start, their personal experiences growing the businesses, getting funding and finding strategic partners
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