Impossible Foods

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Horizons Ventures is a Hong Kong-based venture capital firm that manages the personal investments of Li Ka-shing, one of Hong Kong’s richest businessmen. Horizons’ investments cover a wide range of tech, media, and telecommunications companies. Standouts include artificial intelligence company DeepMind (acquired by Google in 2014), plant-based meat replacement makers Impossible Foods, and video conferencing software Zoom. It has also backed consumer-facing businesses like Atomo Coffee in Australia, Kopi Kenangan in Indonesia, and US-based distilled spirits company Endless West.

Serena Ventures is a venture capital investment firm founded by professional tennis player and businesswoman Serena Williams. The company focuses on early-stage companies founded by young, diverse teams. Since it was founded in 2014, it has invested in more than 30 companies with a cumulative market cap of $12b. Coffee brand Kopi Kenangan is its first investment in the Indonesian market. Serena Ventures has invested in notable companies like plant-based meat maker Impossible Foods, cryptocurrency exchange Coinbase, as well as Serena Williams’ own fashion label, S by Serena.

Formerly known as Google Ventures, GV is the investment arm of Alphabet Inc. Although Alphabet is its sole limited partner, the VC operates independently from Google. It invests in seed, venture and growth-stage funding rounds with more than 300 companies in its portfolio worth over $5bn. Headquartered in California’s Mountain View, GV has offices in San Francisco, Boston, New York and London. The VC has been actively involved in Silicon Valley’s investment rounds for prominent startups like Uber, Slack, Ripple, Impossible Foods, Lime and Medium.

Ahmir Khalib Thompson, better known as Questlove, is an American DJ, songwriter and filmmaker. He is the drummer and joint frontman of the hip-hop band the Roots and has also made several appearances in movies and television. He has been also a musical director at the 2020 and 2021 Academy Awards ceremony. The plant-based food investor was reportedly behind President Barack Obama’s upcoming birthday celebration in 2021. Questlove has backed plant-based food companies Impossible Foods and NotCo.Also in 2021, Questlove directed a film about the 1969 Harlem Cultural Festival, the Summer of Soul (...Or, When the Revolution Could Not Be Televised), which won the US Grand Jury Prize and the Audience Award for documentary at the Sundance Film Festival.

Marc Coloma is the co-founder and CEO of Spanish plant-based meat startup, Foods for Tomorrow, where he has worked since 2017.  Earlier, he spent two years at the local government business promotion organization Barcelona Activa's Entrepreneur's With Ideas training program, where Food for Tomorrow’s business and Heura foods product ideas were conceived. Coloma's background includes stints at a Catalonian animal charity and Doctors Without Borders (MSF) in project work and fundraising respectively, and as COO of a catering company. A committed vegan and environmentalist, Coloma was named on Forbes list of 100 Most Creative People in Business in July 2019.

University of Melbourne graduate Ahmad Gadi worked as an analyst at contract manufacturer Malidas Sterilindo and Kraft Foods in Indonesia before establishing PT Alphanovation Digital Teknindo in 2013. The software consultancy catered to clients from FMCG to aviation industries and also became the launchpad for POS startup Pawoon in 2014.

Orkla ASA is an Oslo-based supplier of branded consumer products to major markets in the Nordic and Baltic regions and Central Europe. Selected product categories are also available in India, known as MTR Foods brand. Popular brands include Felix, Toro, Panda and Abba.Originally founded in 1654, Orkla is one of Norway’s oldest business conglomerates and became public-listed on the Oslo Stock Exchange (ORKLY) in 1929. Orkla Foods accounts for 39% of the group’s operating revenues. Two other subsidiaries, Orkla Care and Orkla Food Ingredients generate about 43% of the group’s operating revenues. The Orkla Confectionery & Snacks division contributes about 15%.

Javier de Oca co-founded IOMED Medical Solutions, which facilitates data extraction from electronic health records, which he heads as CEO since 2016. He is also a mentor at the LEILAT Technological Center, a sustainability research institution. Prior to IOMED, de Oca was Area Manager for Africa for Adams Foods and, before that, in product management for Nutrexpa, the makers of Cola Cao.He completed a bachelor’s in Business Administration at Barcelona’s ESADE business school, with work experience in El Salvador during this time.

Established in 2015, Unovis Asset Management is a New York-based investor focussed on the alternative protein sector. It has raised two funds to date, the New Crop Capital Trust and The Alternative Protein Fund. It aims to transform the global food system by investing in solutions that facilitate sustained behavioral change and eliminate the consumption of animal protein products. It partners with entrepreneurs developing innovative plant-based and cultivated replacements to animal products, including meat, seafood, dairy and eggs. It currently has 33 companies in its portfolio and has managed three exits to date including Beyond Meat. Its recent investments include the undisclosed convertible note round of Spanish plant-based meat startup Foods for Tomorrow in May 2020 and in the $28m seed round of US plant-based startup Alpha Foods in February 2020.

This wholesale food sourcing app for eateries bypasses the long, expensive and wasteful food supply chain in China to provide cheap and fresh ingredients.

China Merchants Capital (CMC), the investment management platform of China Merchants Group, was established in 2012 with a registered capital of RMB 1 billion. As of the end of 2014, it had assets under management worth nearly US$3 billion. CMC invests mainly in the infrastructure, medical & pharmaceutical, financial services, real estate, high-tech, agriculture & foods, media, equipment machinery, mining and energy sectors, among others.

Bernat Añaños Martínez is co-founder and Chief Social Movement Officer of Spanish plant-based meat startup, Foods for Tomorrow, where he has worked since 2017.  He was previously CMO and Chief Growth Officer. A committed vegan and environmentalist, Añaños, worked briefly in China's EventBank, the first smart event management cloud platform, and in the European Parliament's press office in Brussels. Añaños has a first degree in Advertising and Public Relations from the University of Barcelona, a master’s in Corporate Communication and Public Relations from the UK’s Leeds University and a postgraduate qualification in Digital Marketing from the Autonomous University of Barcelona.He has volunteered at various NGOs for about 13 years.  

Fresh Market offers cheaper, fresher produce from select farmers that consumers ordering online can easily pick up from self-collection cold-storage points dotted across urban communities.

Now absorbed by Alibaba, No. 1 meal-ordering app Ele.me is a treasure trove of consumer data, and a last-mile logistics and restaurant SaaS frontrunner.

Pioneering foodtech with the first inkjet printer and laser design tool and printer; innovating technology to scale cell-based food and print food for dysphagia patients.

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