KOLs

The Big Picture

In China, e-commerce platforms and brands bet big on live commerce

Retailers embrace shopping via livestreaming, where social media influencers hawk products and get rapid sales

E-commerce | Video | Live commerce

Bright Ideas

Bailian.ai: Using Internet big data, AI to help corporates acquire customers

Previously, a salesperson who got five or six customer leads was considered fortunate. Now, using Bailian.ai, thousands, or even millions, of leads can be found at once

Artificial Intelligence | Big Data & Analytics

Bright Ideas

Smile Formula offers orthodontic treatment online, and 70% cheaper

Unaffected by the coronavirus outbreak, Smile Formula served 2,000 customers within nine months of launch and raised RMB 10m seed funding in April

Healthcare | O2O | 3D Printing

Bright Ideas

This e-retailer uses influencers to sell niche brand cosmetics in high-growth markets

Huajuan Mall is a popular makeup e-mall for young women in smaller Chinese cities, turning little-known local brands into big hits

Beauty | E-commerce | Marketplaces & Platforms