Spanish Startup Association

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Argentinian native Jorge Araujo Müller is co-founder and investor at Psquared, Spain’s first flexible workplace management and design company, Psquared, for hybrid workspaces, where he has worked since its foundation in April 2019.  Psquared is a spin-off of startup innovation hub CoBuilder, founded one year earlier and which Araujo co-founded.  He has several other roles. Since 2020, he is a co-founder at startup development agency We Are Grit and advisor of a talent agency for Latin Americans in Spain, Base España. He is also an investor and advisor at e-commerce recruitment agency RSV Outsourcing. Araujo also holds part-time educational roles, speaking on innovation at Barcelona’s ESADE institution to MBA students and as a mentor at Mexico’s chapter of the MassChallenge accelerator. Earlier, Araujo worked as a business advisor to the digital agency JustDigital, and was co-founder and sales director at the digital talent agency Bandit, for a year. Before that, from 2012–2016, he was CSO and co-founder of Barcelona-based startup Nubelo – a tech recruitment agency for freelancers – until it was acquired by Freelancer.com.  Prior to this, Araujo worked for two years as a business researcher at JP Morgan Chase and for almost two years at West Side Consultants, both in Argentina. Araujo holds a business administration qualification from CEMA University, Buenos Aires.In 2013, Araujo and his brother were named in Forbes Argentina’s 30 Promesas list of young entrepreneurs. 

Armed with a master’s from Stanford University in 2012, Edward Harjanto worked briefly as an analyst at Morgan Stanley before joining the Boston Consulting Group (BCG) as a senior associate in March 2013. He left BCG in September 2015 to co-found Arsitag, an Indonesian architect directory startup. He met Arsitag’s two co-founders while studying in California and graduated in 2010 with a bachelor’s degree in Industrial Engineering and Operations Research.

Armed with a master’s and a bachelor’s in Computer Science from Purdue University in Indiana in USA, Daniel Armanto was the co-founder and CTO of Adskom. He recently left the startup in  January 2017 and is now the CTO of Happy5.He was also previously a co-founder and CTO of Indonesia’s location-based social network Koprol, with experience in building high scalable and high performance web applications.

Portuguese national Sofia Nunes holds a bachelor’s in psychology from the Higher Institute of Applied Psychology in Lisbon and a master’s in Human-Computer Interaction from Carnegie Mellon University. She is currently head of Talent & Culture at Mambu, a startup she co-founded, where she supports a growing team of engineers, application specialists, salespeople and marketers. In 2010, Nunes worked as a Human-Computer Interaction researcher at the Helsinki Institute for Information Technology.

Mathieu Le Bras is an agronomist by training, with a master’s in Agriculture from ISA Lille, France. He has worked for major organizations such as the WTO, GE and Syngenta. In 2012, he established 8villages with Indonesian social media entrepreneur Sanny Gaddafi. Mathieu later left the startup and moved to the United Kingdom to pursue other ventures. He is currently the managing director of Maison du Pain, a London bakery with buyers from all over Europe.

Sergio Orzoco is a co-founder of Triporate, a startup that applies AI to corporate travel planning. He holds the co-CEO and CMO positions at Triporate, after having spent over 10 years in marketing functions across multinational companies and agencies. Orzoco is also Marketing and Innovation Director at TalentProfit, a mentor at the San Ignacio Business School in Miami, TEDx Ambassador for Torrelodones in Spain and President of the Football Club of Torrelodones.

Zulfikar Rifan is a serial entrepreneur based in Bandung, Indonesia, who established capsule hotel startup Bobobox in 2018. While studying for his degree in Information Systems at Universitas Harapan Bangsa Bandung, Indonesia, Zulfikar established his own fashion shoe brand. Upon graduating in 2015, he opened a cafe, established a new fashion brand and became involved with Kembangin.social, a social enterprise development platform based in Bandung.

Andrew Tanner Setiawan is the co-founder and CEO of Karta, a motorcycle-mounted billboard startup. After spending his early years in New Zealand, Andrew returned to Indonesia to finish high school before attending Pasadena Community College and Loyola Marymount University in the US, graduating with a bachelor's in Business Administration. After returning to Indonesia after graduation, he worked at several companies and opened a restaurant and bar before eventually establishing Karta in 2016.

Harya Putra is the co-founder of MUVE, a community of Muslim travelers, which he established while still in university. After graduating in 2016, he joined East Ventures' coworking space, EV Hive, as an expansion and partnership executive. In 2017, Harya co-founded the East Venture-supported retail startup Warung Pintar, where he is currently its COO. He holds a bachelor's degree in Information Systems and Technology from Institut Teknologi Bandung, Indonesia. 

Yogyakarta-born Evan Purnama pursued higher education in Singapore and graduated from Nanyang Technological University (NTU) in 2012 with a degree in Electrical and Electronics Engineering. In 2013, he joined a group of NTU graduates to establish Qiscus, a startup that provides internal communication solutions for businesses and apps. He is the CTO of Qiscus that has now expanded to provide messaging and customer service platforms for a diverse range of corporate clients.

Thibaud Plaquet hails from France, where he earned his master's degree in Electronics and Computer Science from Polytech'Paris UPMC. He previously worked as an apprentice tech support at Philips and later became an apprentice system engineer and channel account manager at Sony. In 2016, he moved to Indonesia and met Manggala Ratulangie when the two were hired to head a joint venture. After the project wound down, they established data science startup Datanest in 2017.

Javier Ortiz Conega is a computer engineer with eight years' experience as an IT consultant. He has worked for Apple and Telefónica in a number of R&D projects. He developed, from scratch, the P2P edtech platform, Tutellus.com, a startup he co-founded with Miguel Caballero in 2013. In 2017, the two of them launched Tutellus.io, an ambitious project to tokenize the education system through a blockchain-powered and incentive-based model.

Between 2009 and 2013, Pulung Nurtantio was the director of business development at TVKU, a local TV station in Semarang, Central Java. His appointment coincided with his doctorate studies in Information Technology at Institut Teknologi Sepuluh Nopember, Surabaya. In 2017, Pulung co-founded and became an advisor to Madhang, a home chef meal service startup. Pulung earned his bachelor's in Information Technology at Universitas Trisakti in Jakarta and his master's at Universitas Dian Nuswantoro in Central Java.

The one half of Indonesia’s startup power couple, Achmad Zaky founded Deft Technology, a mobile software and web development company; and Suitmedia, a digital agency; before founding BukaLapak. While studying at the Bandung Institute of Technology, he and BukaLapak co-founder Muhamad Fajrin Rasyid opened a noodle shop near their dorm. His wife is Diajeng Lestari, founder of online Islamic fashion mall HijUp.com. He was born in 1986 and holds a bachelor’s degree in Computer Science.

Carlos Lei Santos is the CEO and co-founder of P2P mesh network platform HypeLabs that was established in 2015. He graduated in Computer Science at the University of Porto in 2014 while working at Simbolo II.  Lei has worked for seven years as an IT manager at tech agency Simbolo II, providing assistance to clients like IBM and Banco Santander. He was also a mentor for various tech and startup initiatives.

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