Tokopedia

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Tokopedia is an Indonesian e-commerce marketplace, which in 2017 become the most popular site of its kind in Indonesia. Through partnerships with fintech companies, it has added new features that enable customers to buy gold and mutual funds. Besides foreign e-commerce marketplaces such as Lazada, Tokopedia’s closest rival is B2C/C2C marketplace Bukalapak, another Indonesian unicorn. 

Indonesia’s top C2C marketplace with 100m monthly active users, Tokopedia is joining forces with Gojek to beat regional rival Shopee.

North Sumatran native from Pematangsiantar city, William Tanuwijaya, holds a bachelor’s degree in Information Technology from Bina Nusantara University. After graduation, he worked as a software developer in various companies. In 2006, he joined the content provider company, PT Indocom Mediatama, as an IT and Business Development Manager; where he met co-founder Leontinus Alpha Edison and future Tokopedia investor Victor Fungkong. When Tokopedia merged with Gojek in 2021, Tanuwijaya remained as Tokopedia’s CEO.

West Kalimantan native, Leontinus Alpha Edison, graduated from Atma Jaya University in Yogyakarta in 2003 with a bachelor’s in Information Technology. He worked as a website developer for various companies before becoming the General Manager of PT Indocom Mediatama, where he met co-founder William Tanuwijaya and future Tokopedia investor Victor Fungkong. Edison is also the co-founder of Indonesian VC firm Kolibra Capital.

Central Washington University graduate Afi Integritya has worked in the USA and in the UK in various roles, ranging from marketing executive to student ambassador. She returned to Indonesia in 2015 and joined Tokopedia to work in business development. She left a few months later to co-found Konsaato, a crowdfunding site for music concerts that was rebranded as Konserku. However, after working one year as the startup’s CMO, she left to work independently as a freelance content writer and social media manager.

Formerly an online healthcare platform, Konsula has transformed into Lemonilo and is serving up healthy alternatives to popular Indonesian comfort foods and snacks.

During his time at Telkom University, Muhammad Mufid Luthfi was an active student; with internships at startups like Tokopedia and Kitabisa, as well as student ambassador roles with Google and Mozilla. In 2015, he co-founded two businesses: Rias Pesta, a wedding services firm based in Riau, and IDCloudHost, a web hosting service startup.Mufid graduated in 2016 with a degree in Information Systems. He is also a trainer at Google Indonesia’s GAPURA program and a business development advisor at Gamebrott, a gaming news portal.

Established in 2003, Indonusa Dwitama is a holding company that manages and develops a range of investment portfolios in Indonesia, including mining, financial services and information technology. In the mining industry, it has a portfolio of andesite and bauxite mines, and it also invested in an oil and gas mining company. As a tech investor, it is a relatively early investor in Tokopedia when it joined in 2016. It has also invested in VOSPAY, a digital payment intermediary, and cross-border money transfer company Wallex.

Featured in Forbes’ 30 under 30 Asia 2016 at age 29, Kevin Aluwi holds a Bachelor of Science degree in Corporate Finance, Entrepreneurship and International Relations from the University of Southern California. Before joining Gojek in 2014, Kevin worked at Salem Partners, Merah Putih and Zalora. Kevin also co-founded Setipe.com, an Indonesia-based online dating site. He was born in September 1986.After co-founder Nadiem Makarim left Gojek in 2019, Aluwi became Gojek’s co-CEO with fellow executive Andre Soelistyo. With the merger of Gojek and Tokopedia to form GoTo in 2021, Aluwi remained as Gojek CEO while Soelistyo became CEO of GoTo.

Indogen Capital is Indonesia’s latest VC founded in early 2017. The private fund looks for founder “athletes and shapes them into champions”, with capital injections of US$100,000 to US$500,000.VC advisor and Tokopedia co-founder, Leonitus Alpha Edison is passionate about mentoring startups on how to negotiate founder-friendly deals.The other VC partners are: Hendry Willy (Leon’s friend and founder of TokoUSB.com), private equity veteran Teezar Firmansyah, Nararya Ciputra Sastrawinata of business tycoon family in real estate and Ciputra University. Indogen’s CEO Chandra Firmanto is Leon’s childhood friend whose family business had joint ventures with Ciputra. 

Established in August 2017, Insignia Ventures Partners is a newly-founded VC by former Sequoia Capital partner Yinglan Tan, a Stanford and Carnegie Mellon alumnus who joined Sequoia in 2012. He had also worked for 3i, Taiwanese AI startup Appier and has been with Indonesia’s Tokopedia since 2014.Starting with maiden funds worth US$120 million, Insignia has invested US$1 million in Indonesia’s B2B platform for the F&B sector Stoqo. Its lead round of US$3.5 million, for co-working spaces EV Hive in September 2017, was joined by Intudo Ventures, Pandu Sjahrir and other prominent angel investors.

SoftBank Ventures Asia, founded in 2000, is a subsidiary of SoftBank Korea and part of the SoftBank Group. It is SoftBank’s early stage venture arm, with a geographical focus in Asia, the US, Europe and Israel. It was previously known as SoftBank Ventures Korea.SoftBank Ventures Asia links early-stage startups with SoftBank’s wider network of partners and businesses, which include Yahoo Japan and Alibaba (both of which SoftBank has stakes in), components manufacturers ARM and nVidia, and Indonesian e-commerce platform Tokopedia, which SoftBank has invested in. Outside of its focus areas of AI, robotics and IoT, SoftBank Ventures has invested in companies like sports analytics company bepro11, telehealth service Alodokter, and property rental management Mamikos.

Founded by the charismatic Japanese billionaire Masayoshi Son, SoftBank Group Corp is a multinational conglomerate with assets totaling about $342bn in 2020. SoftBank is best known in Japan for its mobile phone network and distribution business, and it was the sole distributor of the Apple iPhone in Japan until 2011. SoftBank also has subsidiaries in online gaming, publishing, and energy, and owns stakes in Alibaba Group and Sprint.Outside of Japan, SoftBank is known for its venture capital investments. In October 2016, it teamed up with Saudi Arabia's Public Investment Fund to lead a $100bn tech fund, named Vision Fund. Through Vision Fund, SoftBank has made some major high-profile investments into tech companies, such as TikTok developer ByteDance, e-commerce platforms like Coupang, Tokopedia and Flipkart, and coworking operator WeWork.

Founded in 2013 by Ramanan Raghavendran and John Kim, Amasia is a venture capital investment firm based in San Francisco and Singapore. The VC promotes environmental and sustainable innovations that help to reduce consumption, boost recycling and upcycling. Eco-investments include Finch, Treedots and Joro. Finch provides information about a product’s environmental impact to consumers while TreeDots connects grocery suppliers directly with businesses and households. Joro advises users on actionable steps to reduce their carbon footprints.Amasia primarily invests in startups from seed stage up to Series B, but it has also participated in later-stage investments. The VC also aims to encourage conventional offline businesses to go online and optimize supply chain activities. In October 2020, Amasia participated in a $100m Series E round raised by Dialpad, a remote working communication software firm. In September 2021, the VC took a stake in Indonesian fintech Xendit’s $150m Series C round. Tokopedia also joined the Amasia stable in 2016 when the e-commerce platform became Indonesia’s first tech unicorn after the $147m funding round.Other investments include Super, a social commerce platform that improves FMCG distribution to tier-2 and tier-3 cities in Indonesia, online education firm SkillShare and Rainforest Life that acquires and aggregates direct-to-consumer e-commerce brands.

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