Vertical farming

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Aimed at new generation farmers, Tiantian Xuenong is the first company in China to bring the pay-for-knowledge model to the agriculture industry.

An industrial engineer by training, Rubén Blanco Carrera comes from a family of ranchers in Cabañas, 18 km from Ávila, Spain. Currently he is Commercial Director and co-founder of IoT startup SensoWave, as well as its brand Digitanimal, aimed at remote farming. The business idea of Digitanimal partly came about because of Blanco’s personal experience with his own livestock. Using IoT remote tracking, detecting heat and parturition through the use of sensors , which are analyzed to reflect the behavior of the cattle and notify alert ranchers to the anomalies detected, he was able to save a mother and calf from a difficult delivery. In another incident, the technology helped alert him to the attack of wolves. Blanco holds both a first degree and a master's degree from Madrid's Alfonso X El Sabio University, the former in Technical Engineering in Industrial and Product Design and the latter in Industrial Engineering and Industrial Electronics. He then worked as an industrial engineer at both private company Retailgas and at Alfa Imaging, the startup co-founded by Carlos Callejero, with whom Blanco later co-founded SensoWave.

Dutch-born Rosa Goslinga has spent most of her career working in Africa and speaks five languages, including Swahili. She graduated in business, economics and international development at the University of Amsterdam in 2004. She also completed a master’s in political economy of development at the School for Oriental and African Studies (SOAS) in London in 2005.In 2006, she worked as an economist at the Ministry of Agriculture and Animal Resources in Rwanda where she realized there was an urgent need for small-scale farming insurance to protect the local farmers’ livelihoods against natural hazards.In 2008, she joined Syngenta Foundation for Sustainable Agriculture (SFSA) in Kenya, where she initiated a pilot Kilimo Salama in Nairobi as program director. The program was a success, starting with 185 farmers taking up index insurance and growing to be the largest in Africa with over 185,000 participants. Goslinga also met and started working with Thomas Njeru, the lead actuary for UAP Insurance for the Kilimo project.In 2013, with investors backing her project, she developed and patented a system and method for providing a site-related weather insurance contract. She left SFSA in 2014 and went on to set up Kenya’s pioneering insurtech Pula with Njeru as co-founder in 2015.Both are now co-CEOs of the Nairobi-based startup, education and helping over 4m small-scale farmers to protect their livelihoods from environmental hazards with tailor-made micro-finance and insurance products.

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