WhatIF Foods

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Founded in 2012, Purple Orange’s objective is to support the transition away from animals in the food chain, supporting early-stage food and biotech companies across the globe with a focus on alternative proteins and cellular agriculture. It currently has 12 startups from different nations in its portfolio. Its most recently disclosed investments have been in the December 2020 pre-seed round of Chinese cultured meat startup CellX and in the November 2020 $500,000 pre-seed round of Swedish plant-based food vending startup VEAT. 

Ahmir Khalib Thompson, better known as Questlove, is an American DJ, songwriter and filmmaker. He is the drummer and joint frontman of the hip-hop band the Roots and has also made several appearances in movies and television. He has been also a musical director at the 2020 and 2021 Academy Awards ceremony. The plant-based food investor was reportedly behind President Barack Obama’s upcoming birthday celebration in 2021. Questlove has backed plant-based food companies Impossible Foods and NotCo.Also in 2021, Questlove directed a film about the 1969 Harlem Cultural Festival, the Summer of Soul (...Or, When the Revolution Could Not Be Televised), which won the US Grand Jury Prize and the Audience Award for documentary at the Sundance Film Festival.

San Francisco-based BOND is a spinoff of Kleiner Perkins and its original digital growth fund. BOND was launched in 2019, investing across market segments and geographies. To date, it has raised two funds totaling $3.3bn and currently has 32 portfolio companies. Its recent investments include Portuguese home physiotherapy tech SWORD, the world’s fastest-growing musculoskeletal solution, in June 2021 in a $85m Series C funding round; and co-leading the July 2021 $50m Series B round of US fungi-based alt-protein startup Meati Foods. 

Founded in Amsterdam in 2011, Rockstart is a global accelerator-VC focusing on sustainability startups across market segments. Rockstart also runs specialist programs like agrifood in Copenhagen, healthcare in the Dutch town of Nijmegen and also in emerging tech in Bogota, Colombia. It specializes in developing business relationships for portfolio startups with global corporates such as Maersk, Shell and the Dutch Ministry of Health. Rockstart has invested in more than 250 startups, valued at €750m in total.Launched in 2019, Rockstart’s €22m agrifood fund secured investment partners including Vaekstfonden’s Green Future Fund and global dairy cooperative Arla Foods. It has invested in 20 food enterprises like Swiss zero-waste supermarket Lyfa and Danish alt-leather startup Beyond Leather Materials in 2021. Rockstart’s energy fund recently invested in the €730,000 pre-seed round of Danish carbon sequestration corporate marketplace, Klimate, in September 2021. Exits include Wercker, iClinic, Brincr and 3D Hubs.

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