Yozma Program

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Finnish native Pia Henrietta Moon, has been a scout leader since 2003. Her first job was in event management and tourism operations in India for Sunset Getaways & Insta tourism in 2007. While studying at the University of Economics and Business in Vienna, she met American engineer Christopher Carstens in 2013 at a global solutions innovation program organized by Singularity University in California. She left university in 2014 and co-founded Carbo Culture as CEO in 2016 with Carstens as CTO.In 2016, Moon also joined the electronics company Yleiselektroniikka as a board member, the youngest person in Finland to hold such a position in a listed company. Moon also founded edtech startup Mehackit in 2013 and became its chairwoman for four years.  She exited both companies in 2018 to focus on running Carbo Culture.While at university, Moon also worked for over two years at Rails Girls, a not-for-profit for women in tech. In Finland, she joined the student entrepreneurship society in 2011 and completed an internship in 2010 at the Ministry for Foreign Affairs of Finland. In 2015, she joined the World Economic Forum’s Global Shapers youth community initiative in Helsinki.

Saasha Celestial-One is the American-born COO and co-founder of zero food waste app OLIO. Celestial-One, a name chosen by her hippy parents in rural Iowa, went on to work as an analyst at Morgan Stanley after graduating in economics at the University of Chicago in 1998. She started an MBA program at Stanford University Graduate School of Business in 2002 where she met OLIO’s British co-founder Tessa Clarke.The American banker joined McKinsey & Co in 2003 as an associate in New York and managed to get a transfer to work at McKinsey in London in 2005 when her boyfriend went to study at Cambridge University in England. In 2007, she became VP of business development for American Express. She left Amex in June 2013 and co-founded My Crèche in London as CEO of the pay-as-you-go childcare service. Both OLIO co-founders were mums with young children in North London when they decided to pool together their savings to develop the OLIO app in 2015.

Pablo Zamora is a biotechnologist from the University of Santiago, where he worked as a professor and research scientist until 2008. In 2009, he started his postdoctoral research on Mexico’s maize genetics at UC Davis Life Science Innovation Center. He worked there as a senior scientist and associate until 2014. In 2015, he was appointed the center’s Chief Science Officer based in Chile, a position he was in till January 2018.From 2013–2015, he also worked on various plant and microbe genomics projects as a senior scientist in Mars Advanced Research Institute. He was also an editor from 2012–2017 at the Journal of Technology Management & Innovation and worked at the non-profit PIPRA from 2010–2018 as international alliance manager in Sacramento, University of California.In 2015, he co-founded The Not Company (NotCo) based in Santiago. He was appointed CSO in February 2018, a role he led until March 2020, when he left the company to focus on a new project, AptaBuilder, a $60m program that promotes R&D for Chilean technology-based ventures. Zamora still consults as NotCo’s senior scientific advisor.

Peter Windischhofer graduated with a management degree in 2012 at Vienna University of Economics and Business, including a stint at the University of Hong Kong. Student internships included various roles at McKinsey & Company, Perella Weinberg Partners, Realtreuhand and Raiffeisen Bank.In 2012, he joined CUDOS Group and worked for over a year as a business analyst in Vienna. In 2013, he met Refurbed co-founder Kilian Kaminski during a master’s program run by Hult International Business School. Both men worked in China while studying international business. Windischhofer spent six months running an online “TripAdvisor” review platform for Chinese language schools in Shanghai.In October 2014, Windischhofer joined McKinsey & Company as a management consultant working on digital marketing and product development projects for marketplaces and e-commerce companies in Europe.In 2017, he left McKinsey to co-found Refurbed with Kaminski to build an Amazon-style marketplace for refurbished electronic goods. The idea was inspired by a personal experience when Windischhofer bought a used smartphone after seeing a classified ad. The phone stopped working after two weeks. The incident prompted him to create an e-commerce platform specializing in selling quality refurbished e-products with carbon-neutral credentials like planting a tree for every sales transaction. 

Moses Lo comes from an entrepreneurial family, his father acquired a failing business in Australia and turned it into a successful company. The family business inspired Lo to start his own fashion business in Australia after graduating in finance and commerce at the University of New South Wales in 2010.Lo initially gained work experience as an analyst in 2008 as part of his undergraduate finance and commerce programs in Australia. In 2011, he became an associate at the Boston Consulting Group in Australia. After two years, he was promoted to senior associate but left BCG in 2013 to focus on his menswear ventures until 2014.Lo decided to get first-hand tech startup experience in the Silicon Valley, working at Amazon while completing an MBA program at the University of California, Berkeley. In 2015, he decided to established a P2P payments platform Xendit in Indonesia. The platform has since pivoted into a payment gateway service and became a unicorn in 2021, with Lo as CEO based in California and Jakarta. He was also featured in Forbes’ 30 Under 30 list for Asian figures in finance and venture capital in 2016.

Born in 1977, Li Haoyang completed senior high school-level classes while he was of junior high school age, and was admitted into the program for gifted children at Shanghai Jiao Tong University. Li is a serial entrepreneur with more than 20 years of experience in K12 education. He co-founded Dashan Foreign Language School, a regional, K12 educational institution chain that operated from 1999–2003, and was also the school’s CEO and principal. He then co-founded after-school tutoring center Only Education International in 2004 and was CEO and Vice-Chairman of the school board. In 2015, Only Education went public, issuing A-stocks. Li then co-founded the social app Friends Impression (a literal translation of the app’s original Mandarin name) in 2014. Li founded Squirrel AI in 2015 and currently serves as Chairman of the board.

Tessa Clarke is the British CEO and co-founder of food-sharing app OLIO that was inspired by her experience of having to throw away perfectly good unused food when she was packing up to move from Switzerland back to the UK in 2014.After graduating with a first-class degree in social and political sciences at the University of Cambridge in UK in 1997, she worked for three years at the Boston Consulting Group as a junior associate. She joined an MBA program at Stanford University Graduate School of Business in 2002 and met Saasha Celestial-One, who was also studying for an MBA at Stanford. In 2015, Clarke and Celestial-One decided to use their savings to create a food-sharing app OLIO after successfully testing the idea as a private WhatsApp group in North London.Before becoming an entrepreneur in 2015, Clarke has held various senior management roles since completing her MBA in 2004. She worked for global business publisher EMAP from 2005 until 2009, when she joined Dyson Inc as e-commerce managing director (MD). In 2013, she left Dyson to become MD of fintech PayLater based in Switzerland run by the Wonga payday loan company. Known then as Tessa Cook, she later became Wonga’s MD for eight months when she was tasked with “cleaning up” the tarnished reputation of the high interest loan company. From 2013 to 2021, she was also chair of the management board of St George’s Palace, a boutique apart-hotel and spa complex in Bansko, Bulgaria.In 2018, she became a fellow at Unreasonable, an organization that supports social and environmental entrepreneurship. For two years until 2021, Clarke was ambassador for the Meaningful Business 100 global event that advocates the achievement of the UN’s Sustainable Development Goals. She was also a board member for six years at Contentive, a global B2B media and information company. In 2021, her busy schedule now includes becoming a business mentor for not-for-profit Virgin Startup.

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