plant-based

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US-French private equity company L Catterton is based in Greenwich, USA, with 17 offices around the world and over $28bn of equity capital. It mostly invests in the consumer industry as well as real estate and technology startups.Founded in 1989 and currently led by co-CEOs Michael Chu and Scott Dahnke, in 2016, L Catterton partnered with the LVMH Group and Groupe Arnault combining Catterton's operations with LVMH and Groupe Arnault's real estate and private equity operations across Europe Asia, and North America. The partnership formed the largest global consumer-focused private equity firm yet the 31st largest private equity firm in the world. L Catterton holds majority stakes in companies like Birkenstock, Crystal Jade, Bliss, John Hardy amongst others; it also invests in technology startups in their growth and hyper-growth phases. Most notable investments include Aleph Farms, ClassPass, and more recently the plant-based products manufacturer NotCo. Its latest growth fund, L Catterton Growth IV, targets an investment range of $10m–$75m in North America and Europe.

Grow your own Bioo “plant electricity” and portable Bioo Wi-Fi for home devices and smartphones.

Lever VC was founded in 2018 by Nick Cooney, an early investor of Beyond Meat and Memphis Meats. He is also the co-founder of Good Food Institute. Lever has currently invested in 14 startups from the US, Europe, Asia and Latin America.Focused on investments in early-stage alternative protein companies, the firm announced the first close of its Lever VC Fund I in August 2020, with its fourth close at $46m in April 2021. The final close will be completed by June 2021. Investors in the fund include NFL and NBA athletes, British nobility, food businesses, alt-protein companies and family offices as limited partners.In June 2020, Lever launched a $28m joint investment fund and accelerator to invest in Chinese plant-based and cell-cultivated meat and dairy companies. The Lever China Alternative Protein Fund will invest RMB 40m in alt-protein companies in mainland China over the next four years.

Diliara Lupenko is the COO and co-founder of Impress, an invisible aligners company regarded as one of the fastest-growing telemedicine startups in Europe. Prior to Impress, Lupenko served for over eight years as COO and CFO of Aquaton, a bathroom furniture plant and a subsidiary of the ROCA Group. She also worked in the Transaction Service Group in KPMG, managing financial due diligence of over 100 targets, pre-sale preparation of vendors, and restructuring, amongst other tasks. Impress is not Lupenko’s first entrepreneurial experience. In 2013 she co-founded Style Me Up the first Russian marketplace for designers of jewelry and accessories.

The British F1 racing driver and five-time FIA Formula One World Champion Lewis Hamilton has started to promote veganism and sustainable lifestyles, investing in several technology startups that develop solutions in that field.In 2019 he launched  Neat Meat, the British vegan fast casual chain, in collaboration with The Cream Group, UNICEF Ambassadors and early investor in Beyond Meat Tommaso Chiabra. More recently he participated in a Series D funding round backing NotCo, the first Chilean unicorn selling plant-based food and beverage products across Latin America and the US.Hamilton is actively fighting to promote sustainable and eco-friendly practices across industries. In 2019 he also pushed Mercedes-Benz to discuss the possibility of including animal-free interiors in their cars. On that he said: I want to be part of a system that is going to help heal the world and do something positive for the future.”

Roger Federer, the Swiss 20-times Grand Slam tennis champion, has turned into an angel investor while planning his professional life beyond and after his tennis sports career.In 2019, he invested in On, the Swiss running shoe manufacturer for an undisclosed funding amount. Federer currently has no formal role in the company but he’s actively involved in its R&D and product development. “I feel like I can give input on any of the lines, the shoes, anything moving forward. I can give my opinion on anything and On can either take it or leave it. I feel like [with] a major brand like Nike, that's literally impossible. It just wouldn't work,” he has said.More recently, Federer participated in a Series D funding round backing the first Chilean unicorn NotCo, which sells plant-based food and beverage products across Latin America and the US. 

Ulises Vidal Sanz graduated in 2016 with a bachelor’s in Telecommunications Engineering from the University of Granada in Spain. In 2015, he also spent a year studying in Finland at Tampere University of Technology. On his return, Vidal completed a master’s in Data Science at MBIT School in Madrid in 2018.He worked as a data scientist at online marketing agency OrbitalAds. In 2018, he co-founded Plant on Demand (POD) with university friends. In 2019, he started working full-time as a data scientist and full-stack developer at POD to help small-scale farmers get the best market prices by selling their produce directly to local residents.

Future Positive Capital is a Paris-based VC with a second office in London. Its investments cover deep-technology companies applying AI, biotechnology, synthetic biology, as well as robotics. Co-funded in 2016 by ex-Index Ventures associate Sofia Hmich along with Alexandre Terrien and Michael Rosen; it has made 18 investments to date. In 2019 Future Positive raised over $57m pan-European impact investment fund, claiming that most European VCs are continuing to staying focused on sectors, such as consumer, fintech, and marketing, or web and mobile technologies. Future Positive’s belief is that there is instead, a long-tail of investment opportunities to back businesses that actually tackle “the world’s most pressing problems”.Through this fund, it will back throughout Seed and Series A stages, with the possibility to follow up on Series B investing between around €300,000 and €5m. Since then the company has backed startups in the like of BioBeats, an AI company focused on preventative mental health, cell-based startup Meatable, and more recently NotCo, the Chilean unicorn disrupting the food and beverage sector with AI-enabled plant-based products.The team counts on an extensive network of mentors, innovators, impact angel investors and entrepreneurs such as F1 pilots Nico Rosberg, the MD of Alibaba France Sebastien Badault, the Omid Ashtari the President of Citymapper amongst others.

Santiago Corral Rodriguez worked at Dutch online lighting supplier Any Amp as a video manager and country manager in Spain from 2013 to 2015. He also worked at Dutch produce distributor Direct Fresh International in administration and control assistance in 2016.After completing a business administration degree at Granada University in 2012, Corral went to Finland to study International Business at SeAMK (Seinäjoki University of Applied Sciences) and graduated in 2016. He also obtained a postgrad qualification in Entrepreneurship at University of Deusto in the Basque Country, Spain.He worked at Sonar Ventures in 2017 before co-founding Plant on Demand (POD) in 2018 as COO and Customer Success Manager. POD is an e-marketplace and online management platform for small-scale food producers.

Hossein Jalali is the Iranian CTO and co-founder of Virtuleap, a Portugal-based cognition training and assessment VR startup, where he has worked since 2018. He was also simultaneously co-founder at Lisbon-based fitness search and discovery startup Flexpass, which was acquired by Urban Sports in 2018.He was previously co-founder at Dubai-based gaming startup Gameguise, the publishing arm of Edoramedia. Before this, Jalali spent six years as Head of Online at Dubai-based satellite TV company Al Aan. He holds an MBA in Business and Finance from the American University of Sharjah in the United Arab Emirates and a bachelor’s in Computer Engineering from Azad University in Tehran, Iran.

Jordi Romero is a co-founder and CEO of Spanish human resource startup Factorial. He is a computer science engineer who is a partner at Itnig, a Barcelona-based venture builder. Romero was previously CTO and VP for business development at Redbooth, a cloud-based SaaS project management tool that facilitates collaboration and communication between teams. 

Febriadi Pratama graduated from Indonesia’s Institut Teknologi Bandung with an Interior Design degree. Between 2009 and 2012, he assumed product design roles at local furniture manufacturers Arbor & Troy and Vinoti Office Furnishing. In 2012, Febriadi took over the management of a furniture company and re-established it as Rota Living.His latest venture is Gringgo, an app-based trash collection service based in Bali.

Swedish Lund University systems developer Manfred Ekblad was a chief product officer at software developer LJ Systemutveckling AB. He moved to Jakarta in 2010 as the general manager of PT Biztech Indonesia. He is also a serial entrepreneur, with startups like Avectris SE in 2004, Online Business Indonesia in 2011 and BWI Press in 2013. Manfred is now based in Bandung as co-founder and CTO of Astronaut Technologies, a video-based recruitment platform.

Serial entrepreneur Huang Pu (Pitt) is based in China and exited his first Groupon inspired startup at the age of 25. In 2010, the Xi An Polytechnic University engineer became the CEO of mobile social and gaming app publisher Dingzai Co Ltd. In December 2016, he co-founded e-payments app Pundi-Pundi. Pitt is based in Shenzhen as CTO and COO of Pundi X, incorporated as Wokoworks Private Limited in China.

Zulfikar Rifan is a serial entrepreneur based in Bandung, Indonesia, who established capsule hotel startup Bobobox in 2018. While studying for his degree in Information Systems at Universitas Harapan Bangsa Bandung, Indonesia, Zulfikar established his own fashion shoe brand. Upon graduating in 2015, he opened a cafe, established a new fashion brand and became involved with Kembangin.social, a social enterprise development platform based in Bandung.

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