viral marketing
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ARTICLES (203)
Co-founder, CEO and CTO of Arkademi
Hilman Fajrian started learning how to code at the age of six. By the time he reached high school, he was earning money writing software for local businesses in Balikpapan in the East Kalimantan province. He decided to read Law at Universitas Gadjah Mada, but during his time in university he also ran a software development house. After graduating with a bachelor's degree, he returned to East Kalimantan and worked for a local newspaper before starting his own in 2006. Between 2006 and 2017, Hilman also founded a digital marketing company catering to local businesses and briefly worked as a big data consultant for PLN, Indonesia's state-owned power company. He exited all his roles in late 2017 to begin work on Arkademi, a new Massive Online Open Course (MOOC) platform.
Hilman Fajrian started learning how to code at the age of six. By the time he reached high school, he was earning money writing software for local businesses in Balikpapan in the East Kalimantan province. He decided to read Law at Universitas Gadjah Mada, but during his time in university he also ran a software development house. After graduating with a bachelor's degree, he returned to East Kalimantan and worked for a local newspaper before starting his own in 2006. Between 2006 and 2017, Hilman also founded a digital marketing company catering to local businesses and briefly worked as a big data consultant for PLN, Indonesia's state-owned power company. He exited all his roles in late 2017 to begin work on Arkademi, a new Massive Online Open Course (MOOC) platform.
Co-founder, CEO of Higo Sense
Łukasz Krasnopolski is the Polish CEO and co-founder of medtech diagnostic hardware and app Higo Sense, where he has worked full-time since 2017. He has also been the CEO of Polish tech incubator ToReforge since 2015 and is a co-founder at gaming developer Walkabout Games, established in 2017. Krasnopolski has also been the owner of internet marketing agency Red2black since 2007 and was founder and co-owner at e-commerce-for-children startup more4kids.pl between 2008 and 2012, when he exited the company that is now listed on the Polish stock exchange. He is a supervisory board member at Cloud Technologies, a leader in online advertising and big-data cloud computing in Europe and holds a master’s in entrepreneurship from Warsaw’s Kosminski University.
Łukasz Krasnopolski is the Polish CEO and co-founder of medtech diagnostic hardware and app Higo Sense, where he has worked full-time since 2017. He has also been the CEO of Polish tech incubator ToReforge since 2015 and is a co-founder at gaming developer Walkabout Games, established in 2017. Krasnopolski has also been the owner of internet marketing agency Red2black since 2007 and was founder and co-owner at e-commerce-for-children startup more4kids.pl between 2008 and 2012, when he exited the company that is now listed on the Polish stock exchange. He is a supervisory board member at Cloud Technologies, a leader in online advertising and big-data cloud computing in Europe and holds a master’s in entrepreneurship from Warsaw’s Kosminski University.
Co-founder of Wallapop
GerardOlivé is an entrepreneur based in Barcelona, Spain, who has co-founded numerous start-ups including Wallapop, Glovo, CornerJob, Deliberry, Shoppiday, Shopery, BePretty, Mascoteros, Marmota, Havet, Prontopiso, Medox and Trendier. He also founded BeRepublic, a leading strategic consulting firm specialized in digital businesses in Southern Europe and Latin America. In 2015, he co-founded BeAgency, an interactive marketing agency firm with offices in Barcelona and Madrid. He is also a co-founder and mentor of Connector Startup Accelerator. He is currently co-CEO and co-founder of Antai Venture Builder, where he is in charge of a multi-million euro advertising inventory. He studied Audiovisual Communication at Barcelona's Ramon Llull University.
GerardOlivé is an entrepreneur based in Barcelona, Spain, who has co-founded numerous start-ups including Wallapop, Glovo, CornerJob, Deliberry, Shoppiday, Shopery, BePretty, Mascoteros, Marmota, Havet, Prontopiso, Medox and Trendier. He also founded BeRepublic, a leading strategic consulting firm specialized in digital businesses in Southern Europe and Latin America. In 2015, he co-founded BeAgency, an interactive marketing agency firm with offices in Barcelona and Madrid. He is also a co-founder and mentor of Connector Startup Accelerator. He is currently co-CEO and co-founder of Antai Venture Builder, where he is in charge of a multi-million euro advertising inventory. He studied Audiovisual Communication at Barcelona's Ramon Llull University.
Chief Project Manager and co-founder of IXON Food Technology
Elton Ho completed a master’s in food analysis and food safety management at Hong Kong Baptist University in 2015. Ho met Felix Cheung during the master’s program and they continued to develop the advanced sous-vide aseptic packaging (ASAP) technology after their graduation. They went on to co-found IXON Food Technology in January 2017, with funding from an angel investor.Ho had previously worked as a laboratory supervisor for nine years at the Vegetable Marketing Organization (VMO), monitoring the levels of pesticide chemical residues and heavy metals in domestic and imported fruits and vegetables. The VMO is a self-financing, non-profit organization established in 1946 to support local vegetable wholesalers and customers in Hong Kong. It also ensures food safety standards compliance and supports the sustainable development of local agriculture.
Elton Ho completed a master’s in food analysis and food safety management at Hong Kong Baptist University in 2015. Ho met Felix Cheung during the master’s program and they continued to develop the advanced sous-vide aseptic packaging (ASAP) technology after their graduation. They went on to co-found IXON Food Technology in January 2017, with funding from an angel investor.Ho had previously worked as a laboratory supervisor for nine years at the Vegetable Marketing Organization (VMO), monitoring the levels of pesticide chemical residues and heavy metals in domestic and imported fruits and vegetables. The VMO is a self-financing, non-profit organization established in 1946 to support local vegetable wholesalers and customers in Hong Kong. It also ensures food safety standards compliance and supports the sustainable development of local agriculture.
Founder and CEO of PesanLab
Dimas Prasetyo is the founder and CEO of PesanLab. He graduated with a degree in Medical Technology and Laboratory Science from Yogyakarta Health Polytechnic. He has over eight years of work experience in marketing, operations and management in the clinical laboratory diagnostics industry. He was also a product specialist at Non-invasive Genetic Abnormalities Test in Your Clinic and at Natera Inc. He co-founded Lab Panorama Bandung in 2009 and left in 2013 to become the founder of LabConX that was later rebranded as PesanLab.
Dimas Prasetyo is the founder and CEO of PesanLab. He graduated with a degree in Medical Technology and Laboratory Science from Yogyakarta Health Polytechnic. He has over eight years of work experience in marketing, operations and management in the clinical laboratory diagnostics industry. He was also a product specialist at Non-invasive Genetic Abnormalities Test in Your Clinic and at Natera Inc. He co-founded Lab Panorama Bandung in 2009 and left in 2013 to become the founder of LabConX that was later rebranded as PesanLab.
Founder and CEO of Haoqipei of Haoqipei
Haoqipei Founder and CEO Chen Xi graduated from Tianjin University's Special Class for the Gifted Young. He is a serial entrepreneur with over 20 years of experience in the gaming and social networking sectors. Before founding Haoqipei in 2016, Chen co-founded corporate management solutions provider Redsoft, mobile gaming startup CMF Mobile Game, mobile marketing solution provider CMF Mobile and business social networking startup Renmaitong.
Haoqipei Founder and CEO Chen Xi graduated from Tianjin University's Special Class for the Gifted Young. He is a serial entrepreneur with over 20 years of experience in the gaming and social networking sectors. Before founding Haoqipei in 2016, Chen co-founded corporate management solutions provider Redsoft, mobile gaming startup CMF Mobile Game, mobile marketing solution provider CMF Mobile and business social networking startup Renmaitong.
Co-founder, CEO of Virtuleap
Amir Bozorgzadeh is the Canadian-Iranian CEO and co-founder of Virtuleap, a Portugal-based cognition training and assessment VR startup, where he has worked since 2018. He also writes regularly about tech for websites such as VentureBeat and CrunchBase .He was previously based in Dubai, where he co-founded two startups: Gameguise, a gaming publisher and developer, and Time Dirham, the Middle East’s first circular economy time bank. He was also managing partner at digital marketing agency Conovi and a consultant at digital media agencies Massive Media and BizX, both based in Dubai. He additionally worked at YouGov in business development in his decade-long Dubai residence. Bozorgzadeh’s first posts were in project and account management in Vancouver, where he also studied Management at its Sauder School of Business. He holds a first degree in Liberal Studies from Toronto’s York University and also studied the Executive Leadership Program at Amsterdam’s THINK- School of Creative Leadership.
Amir Bozorgzadeh is the Canadian-Iranian CEO and co-founder of Virtuleap, a Portugal-based cognition training and assessment VR startup, where he has worked since 2018. He also writes regularly about tech for websites such as VentureBeat and CrunchBase .He was previously based in Dubai, where he co-founded two startups: Gameguise, a gaming publisher and developer, and Time Dirham, the Middle East’s first circular economy time bank. He was also managing partner at digital marketing agency Conovi and a consultant at digital media agencies Massive Media and BizX, both based in Dubai. He additionally worked at YouGov in business development in his decade-long Dubai residence. Bozorgzadeh’s first posts were in project and account management in Vancouver, where he also studied Management at its Sauder School of Business. He holds a first degree in Liberal Studies from Toronto’s York University and also studied the Executive Leadership Program at Amsterdam’s THINK- School of Creative Leadership.
CEO and co-founder of Biel Glasses
Jaume Puig Adamuz is co-founder and CEO of Biel Glasses, a medtech developing smart glasses for people with low vision. Prior to founding the startup in 2017, he was a pre-sales and product manager at cloud services company MediaCloud, and was the Workplace Transformation Governance Manager in the Government of Catalonia's education department, where he was in charge of its digital transformation.In total, he has over 25 years' experience as a manager in various technology companies, including British Telecom, Deustche Bank, Telefónica and Tiscali. Puig also previously founded two companies, Mobbiz Communication, a mobile marketing services company, where he worked from 2003 to 2013, and Fleet Control Systems, one of the first commercial radio and GPS fleet location and management systems, where he worked from 1995 to 1998.Puig holds a master's degree in Business Administration from the University of Ramon Llull in Barcelona.
Jaume Puig Adamuz is co-founder and CEO of Biel Glasses, a medtech developing smart glasses for people with low vision. Prior to founding the startup in 2017, he was a pre-sales and product manager at cloud services company MediaCloud, and was the Workplace Transformation Governance Manager in the Government of Catalonia's education department, where he was in charge of its digital transformation.In total, he has over 25 years' experience as a manager in various technology companies, including British Telecom, Deustche Bank, Telefónica and Tiscali. Puig also previously founded two companies, Mobbiz Communication, a mobile marketing services company, where he worked from 2003 to 2013, and Fleet Control Systems, one of the first commercial radio and GPS fleet location and management systems, where he worked from 1995 to 1998.Puig holds a master's degree in Business Administration from the University of Ramon Llull in Barcelona.
CEO and co-founder of iLoF
Recognized by Forbes as one of the Top 30 Under 30 for science and healthcare, Luís Valente completed a master’s thesis in electrical and computer engineering at the University of Porto in Portugal. He also has won awards at the Global Management Challenge and the Global Marketing Competition.In 2009, he founded Gadgets4All, an online store supplying novelty gadgets in Portugal. While running his online business, he worked at Eurosider in the steel sector for over eight years in the technical support and procurement and supply chain departments. He exited the online business in 2016.In 2018, Valente joined INESC Technology and Science as a researcher in project management, procurement & supply chains. In May 2019, he left to work as a business manager for seven months at Portuguese startup Veniam. Valente left Veniam to focus full-time as CEO and co-founder of iLoF.
Recognized by Forbes as one of the Top 30 Under 30 for science and healthcare, Luís Valente completed a master’s thesis in electrical and computer engineering at the University of Porto in Portugal. He also has won awards at the Global Management Challenge and the Global Marketing Competition.In 2009, he founded Gadgets4All, an online store supplying novelty gadgets in Portugal. While running his online business, he worked at Eurosider in the steel sector for over eight years in the technical support and procurement and supply chain departments. He exited the online business in 2016.In 2018, Valente joined INESC Technology and Science as a researcher in project management, procurement & supply chains. In May 2019, he left to work as a business manager for seven months at Portuguese startup Veniam. Valente left Veniam to focus full-time as CEO and co-founder of iLoF.
CEO and co-founder of TurtleTree Labs
Cheese connoisseur, Lin Fengru, was unable to find milk that allowed her to make high-quality cheese. During her search around dairy farms in Asia, she realized that the poor quality of the milk was due to animal hygiene issues and the use of antibiotics and hormones on cows. The lack of quality dairy milk options inspired her to co-found TurtleTree Labs in January 2019 to create milk using stem cells.Lin graduated in information systems management and marketing in 2011 at Singapore Management University (SMU). In 2011, she joined Collis Asia as an account manager and left in 2014 to work at Salesforce in sales and business development. She joined Google Singapore in 2018 and worked as a territory account manager for Google Cloud Platform until June 2019. In 2020, she completed an MIT course in the science and business of biotechnology.
Cheese connoisseur, Lin Fengru, was unable to find milk that allowed her to make high-quality cheese. During her search around dairy farms in Asia, she realized that the poor quality of the milk was due to animal hygiene issues and the use of antibiotics and hormones on cows. The lack of quality dairy milk options inspired her to co-found TurtleTree Labs in January 2019 to create milk using stem cells.Lin graduated in information systems management and marketing in 2011 at Singapore Management University (SMU). In 2011, she joined Collis Asia as an account manager and left in 2014 to work at Salesforce in sales and business development. She joined Google Singapore in 2018 and worked as a territory account manager for Google Cloud Platform until June 2019. In 2020, she completed an MIT course in the science and business of biotechnology.
CEO and Founder of Reworld
Xing Shanhu worked as a journalist before he joined Kingsoft in 1998 in a product marketing role. He began his career in the online gaming industry in 2002 when he co-founded Beijing Huanleshidai Technology where he served as the deputy general manager for the company’s day-to-day operations. In 2006, he developed and operated web games like XYZ and Perfect 3 Kingdoms. In 2008, he became VP of Kylin Games, responsible for operations of games like Genghis Khan OL. He became president of Kylin Games in 2010. In 2011, Xing founded Beijing Locojoy Technology to develop and operate iOS system-based games and web games. His company operated the game, I’m MT Online in 2012, which became a big hit in the game industry. His I’m MT series games had generated a total of $800m in revenue. In 2018, he founded Beijing Code View Technology, which launched Reworld in 2019.He also published several fiction novels at a young age.
Xing Shanhu worked as a journalist before he joined Kingsoft in 1998 in a product marketing role. He began his career in the online gaming industry in 2002 when he co-founded Beijing Huanleshidai Technology where he served as the deputy general manager for the company’s day-to-day operations. In 2006, he developed and operated web games like XYZ and Perfect 3 Kingdoms. In 2008, he became VP of Kylin Games, responsible for operations of games like Genghis Khan OL. He became president of Kylin Games in 2010. In 2011, Xing founded Beijing Locojoy Technology to develop and operate iOS system-based games and web games. His company operated the game, I’m MT Online in 2012, which became a big hit in the game industry. His I’m MT series games had generated a total of $800m in revenue. In 2018, he founded Beijing Code View Technology, which launched Reworld in 2019.He also published several fiction novels at a young age.
COO and co-founder of Because Animals
Joshua Errett graduated in philosophy in 2004 and completed a postgraduate degree in journalism in 2006. He also completed an MBA in entrepreneurial and small business operations in Indiana University in 2015.In 2004, he co-founded Torontoist.com, a media website that attracted thousands of views per day. He left the startup to join New Brunswick Telegraph Journal as a reporter for one year before becoming digital managing editor for NOW magazine. In 2013, he went on to work for three years as a senior producer at the Canadian Broadcasting Corporation (CBC).He met Shannon Falconer at a cat rescue project in Toronto. The two pet owners co-founded the biotech Because Animals in 2016 to create more sustainable food for dogs and cats. Errett worked as a marketing manager at Equitable (EQ) Bank before working full-time as COO at Because Animals.
Joshua Errett graduated in philosophy in 2004 and completed a postgraduate degree in journalism in 2006. He also completed an MBA in entrepreneurial and small business operations in Indiana University in 2015.In 2004, he co-founded Torontoist.com, a media website that attracted thousands of views per day. He left the startup to join New Brunswick Telegraph Journal as a reporter for one year before becoming digital managing editor for NOW magazine. In 2013, he went on to work for three years as a senior producer at the Canadian Broadcasting Corporation (CBC).He met Shannon Falconer at a cat rescue project in Toronto. The two pet owners co-founded the biotech Because Animals in 2016 to create more sustainable food for dogs and cats. Errett worked as a marketing manager at Equitable (EQ) Bank before working full-time as COO at Because Animals.
CEO and co-founder of Refurbed
Kilian Kaminski graduated in communication and media studies in 2013 at Fresenius University in Cologne, Germany. Kaminski and Peter Windischhofer met during a master’s program at Hult International Business School. The two post-grads also worked in Shanghai in 2014.Kaminski held various business and marketing internship roles at Fiege Far East Holding and pottery-maker ProGreen in Shanghai, Hansa shipping GmbH and Hamburg Sparkasse bank in Germany and also at a music agency in Australia.In December 2014, he joined Amazon Services as an accounts manager in Munich. He also worked as Amazon’s program lead for certified refurbished DE marketplace for over two years.He left in 2017 and co-founded Refurbed with Windischhofer in Austria. In 2019, the CEO of Vienna-based refurbished electronics marketplace became an expert member of the Consumer Insight Action Panel, an EU initiative designed to support the transition to the circular economy.
Kilian Kaminski graduated in communication and media studies in 2013 at Fresenius University in Cologne, Germany. Kaminski and Peter Windischhofer met during a master’s program at Hult International Business School. The two post-grads also worked in Shanghai in 2014.Kaminski held various business and marketing internship roles at Fiege Far East Holding and pottery-maker ProGreen in Shanghai, Hansa shipping GmbH and Hamburg Sparkasse bank in Germany and also at a music agency in Australia.In December 2014, he joined Amazon Services as an accounts manager in Munich. He also worked as Amazon’s program lead for certified refurbished DE marketplace for over two years.He left in 2017 and co-founded Refurbed with Windischhofer in Austria. In 2019, the CEO of Vienna-based refurbished electronics marketplace became an expert member of the Consumer Insight Action Panel, an EU initiative designed to support the transition to the circular economy.
Co-founder, CEO of Bodyswaps
Christophe Mallet is the French co-founder and CEO of UK-based VR edtech for soft-skills training Bodyswaps, where he has worked since its founding in 2019. Prior to this, he was CEO and co-founder at VR marketing agency Somewhere Else from 2016 before the agency pivoted to training and skills development and became the basis of Bodyswaps’ product offer. The agency had clients such as Adidas, for which Somewhere Else produced an interactive VR in-store promotional tool that was deployed in over 100 locations in China, Europe and the US and was nominated for a VR Award and an Immersive Perspective award. Mallet also co-founded another VR agency Exheb, forerunner to Somewhere Else in 2014.For almost six years before that, Mallet worked in social media and digital strategy management at Carve Consulting in London, a digital agency helping organisations to become social businesses. Mallet also co-founded a music label, Ubermax Records, in 2011.Mallet holds two master’s degrees: Science in Management and Business from the HEC School of Management in Paris, and International Business and Management from Vienna University of Economics and Management.
Christophe Mallet is the French co-founder and CEO of UK-based VR edtech for soft-skills training Bodyswaps, where he has worked since its founding in 2019. Prior to this, he was CEO and co-founder at VR marketing agency Somewhere Else from 2016 before the agency pivoted to training and skills development and became the basis of Bodyswaps’ product offer. The agency had clients such as Adidas, for which Somewhere Else produced an interactive VR in-store promotional tool that was deployed in over 100 locations in China, Europe and the US and was nominated for a VR Award and an Immersive Perspective award. Mallet also co-founded another VR agency Exheb, forerunner to Somewhere Else in 2014.For almost six years before that, Mallet worked in social media and digital strategy management at Carve Consulting in London, a digital agency helping organisations to become social businesses. Mallet also co-founded a music label, Ubermax Records, in 2011.Mallet holds two master’s degrees: Science in Management and Business from the HEC School of Management in Paris, and International Business and Management from Vienna University of Economics and Management.
Co-founder of Refurbed
Peter Windischhofer graduated with a management degree in 2012 at Vienna University of Economics and Business, including a stint at the University of Hong Kong. Student internships included various roles at McKinsey & Company, Perella Weinberg Partners, Realtreuhand and Raiffeisen Bank.In 2012, he joined CUDOS Group and worked for over a year as a business analyst in Vienna. In 2013, he met Refurbed co-founder Kilian Kaminski during a master’s program run by Hult International Business School. Both men worked in China while studying international business. Windischhofer spent six months running an online “TripAdvisor” review platform for Chinese language schools in Shanghai.In October 2014, Windischhofer joined McKinsey & Company as a management consultant working on digital marketing and product development projects for marketplaces and e-commerce companies in Europe.In 2017, he left McKinsey to co-found Refurbed with Kaminski to build an Amazon-style marketplace for refurbished electronic goods. The idea was inspired by a personal experience when Windischhofer bought a used smartphone after seeing a classified ad. The phone stopped working after two weeks. The incident prompted him to create an e-commerce platform specializing in selling quality refurbished e-products with carbon-neutral credentials like planting a tree for every sales transaction.
Peter Windischhofer graduated with a management degree in 2012 at Vienna University of Economics and Business, including a stint at the University of Hong Kong. Student internships included various roles at McKinsey & Company, Perella Weinberg Partners, Realtreuhand and Raiffeisen Bank.In 2012, he joined CUDOS Group and worked for over a year as a business analyst in Vienna. In 2013, he met Refurbed co-founder Kilian Kaminski during a master’s program run by Hult International Business School. Both men worked in China while studying international business. Windischhofer spent six months running an online “TripAdvisor” review platform for Chinese language schools in Shanghai.In October 2014, Windischhofer joined McKinsey & Company as a management consultant working on digital marketing and product development projects for marketplaces and e-commerce companies in Europe.In 2017, he left McKinsey to co-found Refurbed with Kaminski to build an Amazon-style marketplace for refurbished electronic goods. The idea was inspired by a personal experience when Windischhofer bought a used smartphone after seeing a classified ad. The phone stopped working after two weeks. The incident prompted him to create an e-commerce platform specializing in selling quality refurbished e-products with carbon-neutral credentials like planting a tree for every sales transaction.
Cashtree combines locksreen ads and rewards-based marketing to help businesses go viral
The Indonesian mobile advertising platform encourages users to share ads on social media and WhatsApp so they go viral
How influential is your influencer? This startup has the metrics to turn buzz into gold
Influencity is a new way for companies and brands to win in social media marketing
East Ventures raises funds, teams up with state agency to produce Covid-19 tests for Indonesia
East Ventures investee Nusantics has been working with state researchers to produce the prototype; expects mass production of the test kits soon
Enoc Armengol: The design and e-commerce 3.0 star inspired by Inspector Gadget
Also a serial entrepreneur, the Spaniard has created a trail of celebrated design products and startups from Singapore to Barcelona
#WahyooChallenge: From charity to publicity
Inspired by social media trends, the Wahyoo team came up with a way to give back to society, and found their idea going viral
Toge Productions: Sprouting the best of Indonesian-made video games
Tracing the milestones of Indonesia's earliest gaming startup success – the indie developers behind Infectonator
This Chinese café startup aims to best Starbucks with “new retail” strategy
Luckin Coffee has gone from scratch to China’s first coffee shop unicorn in less than a year, pouring more than 5 million cups of coffee along the way
Startups join the fight in China's coronavirus crisis
Chinese startups have discovered their technologies can play a major role in the nationwide efforts to battle the coronavirus epidemic
Youcheck by Precept: The fact-checking app fighting misinformation
Youcheck, a Google DNI Fund winner, uses AI to spot fake news on social media, help journalists do better work
Chinapex: Maximizing the marketing value of customer data
The startup’s also creating a transparent and efficient industry environment for digital marketing in China
Bernardo Hernández: Celebrity investor and Google's former marketing whiz
The angel investor behind some of the most successful Spanish internet startups also has an unusual honor for techies – GQ’s Man of the Year
Petit Pli: Origami-inspired clothes that still fit, even after the body has grown
Founded by a young aeronautical engineer, Petit Pli produces stylish, sustainable pleated garments made from recycled plastic that expand up to seven sizes
Prosa.ai and Indonesian ministry fight fake news with "anti-hoax" chatbot
Launched a week before the elections, this Telegram-based chatbot provides alternative references to read before you share
360imprimir: “We want to be the Amazon of corporate products and marketing services”
Online printing services platform 360imprimir recently raised €18m, one of Portugal's biggest funding rounds, for its global expansion
Automated marketing platform Frizbit reaches over 1bn end-users; seeks European, LatAm expansion
Using AI and proprietary technology, Frizbit aims to help clients retain customers with personalized and automated push notification campaigns
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