viral marketing

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Li Xin had worked as the general manager of marketing at news portal NetEase before co-founding Fenbi, the predecessor of Yuanfudao, in April 2014. He is now the VP of Yuanfudao.

Co-founder, CMO and Financial Director of Shenma. Yan was once Director of Operations at AiMa (an e-bike company). A marketing specialist, he has more than ten years’ experience running retail shops for multiple companies.

Islamic finance and marketing expert Else Fernanda earned his bachelor’s in Accounting from Universitas Indonesia, the national university; a master’s in Finance from the University of Strathclyde; and a certificate in Human Resources from Atma Jaya University. After working in the finance industry, he founded an Islamic finance and marketing consulting company in 2004. In 2011, he co-founded the Paramadina Islamic Management Institute (PIMI). He co-founded FAST8, a human resources tech company, in 2008 with his wife, Afia Fitriati. They also founded Gadjian, an HR management SaaS startup. Today, Else is also a lecturer at Paramadina University and a member of Sharia Supervisory Board for four companies.

Angki Rinaldy Lasimpala graduated in 2006 from the Universitas Gunadarma in Indonesia, with an engineering degree in Information Technology. He worked as a systems engineer for two years before venturing into the world of digital marketing.He has worked at various digital marketing companies, such as Klix Digital, PT Numedia Global, Edge Asia and Alpha Salmon. In 2016, he finally decided to become the CEO of Minutes Barber, which he had been developing since 2015. The booking app for barbers was recently rebranded as Minutes Apps, to cover a wide variety of personal grooming services in Indonesia.

Jérémy Fichet worked at notable companies, such as the French beverage maker Pernod & Ricard, daily deals website Groupon and marketing company LivingSocial. In 2013, he founded the Thai e-commerce website Cdiscount and helped with the IPO of its parent company.Armed with two master’s degrees, the intrepid entrepreneur became Moxy’s CEO in 2015. He is now the CEO of Orami, an e-commerce site created from the merger of Moxy and Bilna. Jérémy has a master’s in Marketing from ESC La Rochelle in France, and another in International Business Administration from the University of Northumbria at Newcastle ,UK.

Chai Aina is a veteran marketing management professional. She was also a third-party logistics service supplier for Alibaba's B2C online e-tailer Tmall.com.  She co-founded Huidu Environmental in August 2017.

Before joining Blackfish as co-founder and CMO in 2017, Chen was CMO and one of the key founding members of NASDAQ-listed online travel site Tuniu, where was responsible for branding, marketing and PR. 

E-commerce specialist Orlando Lopes held various positions at women’s accessories brand Parfois, before joining marketing and advertising agency BySide as an account manager. At BySide, he met Rui Costa, and the two eventually co-founded food delivery startup EatTasty.

A serial entrepreneur with two failed online-to-offline startups since 2011, in free parking and domestic help matching services, Xue is also a former marketing and social media specialist, having worked in the finance industry, Amazon, Baidu and CBSI.

João Igor graduated with a degree in Communication, Design and Media Studies from the School of Education of Coimbra (ESEC) in 2008. The digital marketer worked for four years at Imagemplus until 2012, when he co-founded mobile software development firm CoolApps, together with CoolFarm co-founders Liliana Marques and Eduardo Esteves. In July 2014, he co-founded indoor farming agtech CoolFarm and worked as marketing and communications manager until June 2018. He was communications manager at relocation startup Moviinn for one year until 2015. Currently based in Lisbon, he now a marketing communications specialist with London's HR recruitment firm Transformify.

Ryan Haryadi went to Diablo Valley College in the US and Indiana University, Bloomington, where he earned a bachelor's degree in Informatics. In 2010, he returned to Indonesia, where he briefly joined ORIX Indonesia Finance as an account manager till the end of 2011. In 2012, he joined online travel aggregator Pegipegi, which is now owned by Traveloka. In 2013, Haryadi moved on and joined Bachtiar Rifai at digital marketing consultancy WireHub. The duo continued on to establish digital marketing automation service firm Kofera Technology, and, subsequently, spun off a second company, Volantis Technology.

With a degree in electrical engineering from Tsinghua University, a master’s in sociology from Columbia and an MBA from Georgetown University, Wang is the former chief marketing officer of Google Asia. He has also worked at McKinsey & Co., P&G, and Yahoo.

Bachtiar Rifai graduated in 2010 with a bachelor's degree in Physics from Universitas Gadjah Mada, but his career has led him towards entrepreneurial pursuits, especially in technology. While he was in university, he worked freelance as a web designer and SEO consultant, and in 2008, founded his own digital marketing company, Jogja Web Services, which was dedicated to helping SMEs. In 2012, he left Jogja Web Services, joined travel booking site Pegipegi – now owned by Traveloka – and founded a new digital marketing consultancy, WireHub.  In 2014, he joined Lazada and Blanja.com. In 2015, Rifai and his co-founders established Kofera, which offers automated digital marketing using AI. Kofera helps its clients efficiently connect various types of data, including sales and stock, on one platform, where the data can be accessed, processed and used to automatically guide ad spending. In 2018, Rifai spun off a new business from Kofera: Volantis, a company that applies Kofera's data-driven principles to more use cases and provides enterprise clients with end-to-end services.

Marketing specialist Anthony Douglas have held various positions at BMW, Sony Electronics, Tim w.e. Mexico, Zuvinova and ActualSales. In 2011, he left his work as Business Manager for iPhone Applications at ActualSales to start his golfing startup, Hole19. Douglas has a Portuguese mother and an American father.

Toyota Motor Corporation (Toyota) started as a division of the Toyoda Automatic Loom Works in 1933, and established as an independent in 1937. As of December 2019, it ranked tenth largest company in the world by revenue. An established multinational automotive manufacturer, Toyota has invested in startups working on everything from online marketing to cybersecurity, placing an focus on new-generation mobility services. In 2019, it invested $600m in Chinese ride-hailing giant Didi Chuxing, and founded a joint venture to offer car maintenance, insurance and finance services to ride-hailing drivers. Also that year, Toyota invested $500m in Uber for self-driving cars. In early 2020, the auto giant invested $400 in the self-driving startup Pony.ai. Before the investment, the two had already partnered to test self-driving cars on public roads in China. 

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